Justin Kirby

Questioner
DISC Type : c

Global Director, EDOF IOLs at Alcon

Fort Worth, Texas, United States

Overview

Justin Kirby is an award-winning Global Brand Director at Alcon, specializing in go-to-market strategies and successful product launches in the medical device sector. An MBA graduate from TCU, he is described by peers as knowledgeable, flexible, and dependable. His career is marked by driving results and aligning marketing with business goals.

Having attended both Texas A&M University and Texas Christian University, Justin has strong roots in Texas. This educational background suggests a likely interest in the states vibrant collegiate sports culture and professional development within the local business community.

In 2021, Justin not only won the Alcon Marketing Award for Best Product Launch but also earned a place in the companys prestigious Presidents Club.

Personality Overview

Value Seeker

Systematic

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Medical Device Marketing
He leads global brand strategy for Alcon's EDOF IOLs and previously managed IOL delivery systems, showing deep expertise in this specific medical device category.
New Product Launches
His career focuses on leading successful go-to-market strategies, underscored by winning the "2021 Best Product Launch" award at Alcon.
Leadership & Coaching
Holding multiple director-level roles, actively hiring for his team, and being certified in "Coaching for Results" all point to his focus on team building and development.

Media Appearances

Justin has no verified media appearances

Work History

4-2025
Global Director, EDOF IOLs at Alcon
7-2023 - 4-2025
Global Director, IOL Delivery Systems at Alcon
5-2022 - 7-2023
Associate Director, PRECISION1® & Portfolio Strategy at Alcon
12-2011 - 6-2013
Account Executive at AvreaFoster
11-2010 - 7-2011
Global Account Manager at Six Cubits (a subsidiary of Slingshot)

Education

2014 - 2016
Master of Business Administration (M.B.A.) from TCU Neeley School of Business
2005 - 2009
BBA from Mays Business School - Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Fort Worth, Texas, United States Job Level : Mid-senior Designation : Global Director, EDOF IOLs at Alcon
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Justin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Justin take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Justin

Personality Compatibility


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