Justin Nic Farmer☁️

Trailblazer
DISC Type : DI

Account Executive at Salesforce

Atlanta, Georgia, United States

Overview

Justin is a customer-focused Account Executive at Salesforce with over 7 years of experience in SaaS, cloud solutions, and digital transformation. Drawing on his background from Microsoft and Accenture, he specializes in building long-term partnerships. He holds an Associate of Arts from Florida Agricultural and Mechanical University.

Outside of his tech career, Justin has a strong background in the wellness industry, having previously served as a Sales Director for Crunch Fitness. He is a supportive partner, publicly celebrating his wifes career achievements, and values mentorship and the success of his peers.

He once led a team of over 300 employees across 10 locations in the fitness industry before transitioning into tech sales.

Personality Overview

Friendly But Fast

Charismatic

Achievement-Oriented

They will fight for you if they come to believe in you.  They respond better to a combination of speed and relationship. They are charming and have the ability to align others behind their decisions.

Topics They Care About

Digital Transformation
His career focuses on advising clients on large-scale transformation projects and leveraging cloud technologies to meet business goals.
Building Relationships
A core theme in his professional headline and introduction, emphasizing his focus on being a customer-focused relationship builder to drive growth and retention.
Fitness and Wellness
Previously worked as a Corporate Sales Director for Crunch Fitness and remains active and knowledgeable about the fitness industry.

Media Appearances

Justin has no verified media appearances

Work History

8-2025
Account Executive at Salesforce
7-2024 - 8-2025
Cloud Solution Advisor at Microsoft
8-2023 - 8-2025
Sales Analyst at Accenture
8-2023 - 7-2024
Public Sector Account Manager at AT&T
2-2022 - 8-2023
Corporate and Wellness Sales Director at Crunch Fitness

Education

2016 - 2018
Associate of Arts - AA from Florida Agricultural and Mechanical University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Atlanta, Georgia, United States Job Level : N/A Designation : Account Executive at Salesforce
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Insights For Selling To Justin Nic

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin Nic is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Justin Nic

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Justin Nic move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Justin Nic take some risk or not?

  • They can take risks if necessary.

You And Justin Nic

Personality Compatibility


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