Justin Reock

Inquirer
DISC Type : dc

Deputy CTO at DX

United States

Overview

Justin Reock is the Deputy CTO at DX, focusing on developer productivity, AI strategy, and platform engineering. With over 20 years of experience, he is a frequent keynote speaker and writer on improving the developer experience. Colleagues describe him as exceptionally smart, knowledgeable, dedicated, and talented.

Outside of his primary role, Justin is deeply involved in the tech community as a co-organizer for the Bridges Summit, an event focused on connecting engineering and business. He actively contributes to community education through numerous publications, keynotes, and lectures on a wide range of software topics.

He was recently recognized by Sessionize. com as one of the "Most Active Speakers" for 2025.

Personality Overview

Demanding

Upfront

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Developer Productivity
A core theme of his work at DX and previous roles, focusing on optimizing the developer experience to improve business throughput and creating high-performing engineering teams.
AI in Engineering
Actively speaks and writes about the impact of GenAI on engineering teams, including best practices for adoption, measuring impact, and augmenting, not replacing, engineers.
Public Speaking
Recognized as one of the "Most Active Speakers" for 2025, he frequently delivers keynotes and technical talks at major industry conferences like QCon and DevOpsDays.

Media Appearances

Why Tracking AI Usage Drives Better Results | Justin Reock & DX. Featured in Spotify

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Justin Reock, CTO of DX - Revolutionizing Dev Experience Metrics. Featured in YouTube

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Work History

1-2025
Deputy CTO at DX
12-2023 - 1-2025
Head of Developer Relations at Cortex
5-2021 - 11-2023
Field CTO and Chief Evangelist at Gradle Inc.
1-2021 - 5-2021
Chief Evangelist - OSS & API Management at Perforce Software
5-2019 - 1-2021
Chief Architect, OpenLogic at Perforce Software

Education

1998 - 2000
Education details unavailable from Georgia Institute of Technology
Education details unavailable from Georgia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 12 Location : United States Job Level : Leadership Designation : Deputy CTO at DX
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Justin

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Justin take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Justin

Personality Compatibility


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