Justin Ricklefs is the Founder and CEO of Guild Collective, a brand consultancy focused on strategic storytelling. He previously spent eight years in the front office of the Kansas City Chiefs as Director of Partnership Development. He is also the author of "Give a Damn, " a book focused on human-centric leadership.
Read the full overview →They are more likely to go for proven solutions. Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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