Justin Roberts

Observer
DISC Type : ci

Chief Executive Officer at HighSide

Denver, Colorado, United States

Overview

Justin Roberts is the CEO and Founder of HighSide Companies, a Denver-based real estate firm with over $1 billion in active projects. He is an expert in commercial real estate, specializing in hospitality and extended-stay hotels. Justin holds both a JD from William & Mary Law School and an MS in Real Estate.

He is an advocate for unique hotel features that enhance the guest experience, believing they are a key topic of discussion.

Personality Overview

Example Seeker

Value Driven

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Extended-Stay Hotels
He is a long-term believer in the extended-stay model, leading HighSide's national rollout of the Everhome Suites brand with Choice Hotels and securing $500M in financing.
Real Estate Development
His expertise covers the full asset life cycle, from underwriting and acquisition to development and construction across multifamily, hospitality, and office asset classes.
Team & Partnerships
He publicly celebrates his team's contributions and emphasizes the importance of strategic collaborations, such as the successful joint venture with his former employer, Choice Hotels.

Media Appearances

Justin Roberts – HighSide Companies | Extended Stay Hotels Speaker. Featured in Informa Connect

See Now

Our CEO, Justin Roberts, recently spoke at Choice Hotels' 68th Annual Convention. Featured in Facebook

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Work History

12-2022
Chief Executive Officer at HighSide
1-2020 - 12-2022
Managing Principal at HighSide
4-2017 - 9-2019
Vice President Real Estate at Choice Hotels International
2-2016 - 4-2017
Regional Director - Real Estate at OTO Development
4-2014 - 2-2016
Vice President at GE Capital

Education

2000 - 2003
JD from William & Mary Law School
2003 - 2008
MSRECM from University of Denver - Daniels College of Business

More Information

Social Presence :

Prographics :

Exp : 21 Location : Denver, Colorado, United States Job Level : Leadership Designation : Chief Executive Officer at HighSide
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Justin

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They like to analyze well and then make their decisions.
  • Can Justin take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Justin

Personality Compatibility


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