Justin Royal

Enthusiast
DISC Type : i

Senior Product Marketing Manager - ISV Success and Microsoft Marketplace at Microsoft

Seattle, Washington, United States

Overview

Justin is a Senior Product Marketing Manager at Microsoft, where he focuses on ISV success and the Microsoft Marketplace. An MBA graduate from UCLA Anderson, his career includes product marketing roles at both Microsoft and Salesforce, specializing in cloud marketing and partner ecosystems.

Outside of his tech career, Justin has a dedicated interest in wellness and mindfulness. This is highlighted by his certification as a 200-hour Registered Yoga Teacher, suggesting a strong commitment to personal well-being and the practice of power yoga.

He is a certified 200-hour power yoga instructor.

Personality Overview

Consensus Focused

Optimistic

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Microsoft Marketplace
His work is centered on driving partner success and customer acquisition through the Microsoft Marketplace, frequently hosting events and office hours on the topic.
ISV Partner Success
His official title and recent activity show a deep focus on enabling Independent Software Vendors (ISVs) and channel partners to grow their business within the Microsoft ecosystem.
AI Business Strategy
He leads discussions on helping organizations and SaaS companies develop and scale their AI application strategies using marketplace platforms.

Media Appearances

Microsoft Marketplace Summit: The ISV Success Program. Featured in YouTube

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Microsoft Marketplace Summit: The opportunity for ISVs with Microsoft. Featured in YouTube

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Microsoft Marketplace & ISVs: How to Maximise Opportunity. Featured in YouTube

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Work History

8-2024
Senior Product Marketing Manager - ISV Success and Microsoft Marketplace at Microsoft
7-2022 - 9-2024
Product Marketing Manager - ISV Success Program Manager at Microsoft
7-2021 - 7-2022
Product Marketing Manager, Cloud Marketing at Microsoft
6-2020 - 9-2020
Product Marketing Manager Intern, Cloud Marketing at Microsoft
12-2017 - 6-2019
Associate Product Marketing Manager at Salesforce

Education

2019 - 2021
Master of Business Administration - MBA from UCLA Anderson School of Management
2005 - 2009
B.A. from Pomona College

More Information

Social Presence :

Prographics :

Exp : 10 Location : Seattle, Washington, United States Job Level : Middle Designation : Senior Product Marketing Manager - ISV Success and Microsoft Marketplace at Microsoft
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Justin

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Justin take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Justin

Personality Compatibility


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