Justin Stevenson

Enthusiast
DISC Type : i

Head Of Design at Halfords

Leicester, England, United Kingdom

Overview

Justin Stevenson is a successful and versatile designer leading Halfords own-brand design and development. With a postgraduate certificate from Loughborough University and extensive experience at brands like Whyte, Saracen, and Raleigh, he is a pivotal figure in the UK cycling industry, specializing in bridging customer needs with commercial success through innovative product design.

He was the brainchild behind Halfords exclusive 13 Bikes brand, a name inspired by superstitious riders who turn the number 13 upside down for good luck.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Consensus Focused

They are more about building relationships than just cutting deals.  They agree with others often, so exercise caution when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Bike Design & Innovation
Has led complete redesigns and new brand launches for major UK cycling companies, focusing on frame geometry, aerodynamics, and new materials to meet specific price points.
Brand Development
Successfully repositioned the Whyte brand, trebling its volume, and created the '13 Bikes' brand from scratch for Halfords.
Customer-Centric Products
Emphasizes designing for rider needs, such as incorporating memory foam saddles and puncture protection based on direct customer feedback.

Media Appearances

Justin has no verified media appearances

Work History

8-2010
Head Of Design at Halfords
8-2008 - 8-2010
Brand Manager, Whyte bikes at ATB Sales Ltd
2004 - 2008
Senior Product Development Manager at Saracen Bikes
1999 - 2004
Product Development Manager at Dawes Cycles
1992 - 1999
Designer (Special Product Division) at Raleigh Bikes

Education

1995 - 2002
MSc post graduate certificate from Loughborough University
1981 - 1986
Education details unavailable from De Lisle

More Information

Social Presence :

Prographics :

Exp : 34 Location : Leicester, England, United Kingdom Job Level : Mid-senior Designation : Head Of Design at Halfords
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Justin

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Justin move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Justin take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Justin

Personality Compatibility


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