Justin Stevenson in

Justin Stevenson

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Head Of Design at Halfords
📍 Leicester, England, United Kingdom

Justin Stevenson is a successful and versatile designer leading Halfords own-brand design and development. With a postgraduate certificate from Loughborough University and extensive experience at brands like Whyte, Saracen, and Raleigh, he is a pivotal figure in the UK cycling industry, specializing in bridging customer needs with commercial success through innovative product design.

He was the brainchild behind Halfords exclusive 13 Bikes brand, a name inspired by superstitious riders who turn the number 13 upside down for good luck.

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Experience
34 Years
Current Role
Head Of Design
Job Level
Mid-senior
Location
Leicester, England, United Kingdom
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Priorities

Topics Justin cares about

Bike Design & Innovation
Has led complete redesigns and new brand launches for major UK cycling companies, focusing on frame geometry, aerodynamics, and new materials to meet specific price points.
Brand Development
Successfully repositioned the Whyte brand, trebling its volume, and created the '13 Bikes' brand from scratch for Halfords.
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Career

Work history

8-2010
Head Of Design
Halfords
8-2008 - 8-2010
Brand Manager, Whyte bikes
ATB Sales Ltd
2004 - 2008
Senior Product Development Manager
Saracen Bikes
1999 - 2004
Product Development Manager
Dawes Cycles
1992 - 1999
Designer (Special Product Division)
Raleigh Bikes
In the press

Media appearances

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Education
1995 - 2002
MSc post graduate certificate
Loughborough University
1981 - 1986
Education details unavailable
De Lisle
Social presence
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Behavioral profile

DISC profile (public)

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