Justin Williams

Questioner
DISC Type : c

Vice President at Updata Partners

Washington, District of Columbia, United States

Overview

Justin Williams is a Vice President at Updata Partners, where he focuses on investing in growth-stage B2B software companies. His career includes prior investor roles at LLR Partners and Domain Capital Group, and he began in investment banking. Justin earned a Bachelor of Business Administration in Finance from Hampton University.

He is passionate about creating pathways for the next generation of finance professionals, particularly by promoting opportunities for students at Historically Black Colleges and Universities (HBCUs) to enter the alternative investments industry.

Upon his promotion, a General Partner at his firm highlighted his "passion for partnering with B2B software founders."

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

B2B Software Investing
His career is dedicated to partnering with and investing in growth-stage B2B software companies, helping them become category leaders.
Modern Sales Execution
He was excited to partner with TitanX, a company reshaping modern outbound sales, indicating an interest in innovative go-to-market technology.
Cybersecurity Growth
He has partnered with security firms like Portnox, showing a focus on growth and innovation within the network and cloud security sector.

Media Appearances

Updata Partners Announces Promotion of Justin Williams. Featured in Updata Partners

See Now

Work History

4-2024
Vice President at Updata Partners
5-2022 - 4-2024
Investor at LLR Partners
5-2022 - 4-2024
Board Observer at SMG - Service Management Group
5-2022 - 4-2024
Board Observer at Relay Network
4-2021 - 5-2022
Investor at Domain Capital Group, LLC

Education

2013 - 2017
Bachelor of Business Administration (BBA) from Hampton University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Washington, District of Columbia, United States Job Level : Senior Designation : Vice President at Updata Partners
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Insights For Selling To Justin

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Justin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Justin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Justin take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Justin

Personality Compatibility


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