Justinus Adriaanse

Trailblazer
DISC Type : DI

Co Host at Winning the Away Game Podcast

London, Ontario, Canada

Overview

Justinus is a serial entrepreneur from South Africa, now based in Canada, with a career focused on building impact-driven organizations. He co-founded the innovative, tuition-free coding academy WeThinkCode_ and hosts the "Winning the Away Game" podcast. People who have worked with him describe him as authentic, empathetic, and an empowering leader.

An avid sports fan and traveler, Justinus loves attending live sporting events worldwide with his wife and two teenage children. He has a particular passion for rugby, a sport he has followed since childhood. He is deeply connected to his South African roots while building his life and businesses in Canada.

He once reinvented his career at 35 by learning to code, a skill that became foundational to his later ventures in tech and education.

Personality Overview

Informal

Achievement-Oriented

Charismatic

They are more likely to accept new and exciting technologies.  They will bat for you if they come to believe in you. They are charming and can persuade others to support their decisions.

Topics They Care About

Impact Entrepreneurship
His career is defined by creating ventures like WeThinkCode_ and his current business, which focuses on impact over just value, reconnecting people to purpose.
Tech Education
Co-founded WeThinkCode_, a tuition-free coding academy in South Africa, to find and develop untapped tech talent from underserved communities.
South African Diaspora
His podcast, "Winning the Away Game, " celebrates and connects with South Africans who are succeeding globally in business, sports, and life.

Media Appearances

Justinus has no verified media appearances

Work History

10-2025
Co Host at Winning the Away Game Podcast
6-2025
ForAfrika Board Member - Canada at ForAfrika
9-2018
Franchisee at Tommy Gun's Original Barbershop
1-2015
Co-Founder at WeThinkCode
7-2024 - 6-2025
President - EO Canada Bridge at EO Canada

Education

2008 - 2009
MBA (Cum Laude) from University of Pretoria
2013 - 2013
Ruby on Rails Web Developer from Starter League

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, Ontario, Canada Job Level : Leadership Designation : Co Host at Winning the Away Game Podcast
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Insights For Selling To Justinus

During A Call Or A Meeting

DO's

  • Display high self-confidence and expect them to have a strong personality.
  • Ask them for a lunch or coffee once some rapport has been established
  • Help them visualize the impact of their decision

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don’t force involvement of other stakeholders unless it is critical
  • Avoid unnecessary negativity or slowness

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justinus is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Justinus

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Justinus move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Justinus take some risk or not?

  • If necessary, they will be ready to take risks.

You And Justinus

Personality Compatibility


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