Justyna Chlopecka

Evaluator
DISC Type : Dsc

Regional Marketing Manager at WeRoad

London Area, United Kingdom

Overview

Justyna Chlopecka is a Regional Marketing & PR Manager at WeRoad with a focus on 360-degree marketing, including sponsorships, partnerships, and influencer strategy. Educated at Kings College London, colleagues describe her as professional, responsible, and a great team player. She has a demonstrated history of working in the Marketing and PR industry.

Describing herself as a "Social Butterfly, " Justyna is passionate about building communities and connecting people through travel and local events. Her work involves organizing city-wide campaigns and interactive meetups across Europe, reflecting her interest in creating real-world connections. She also organized a fundraiser for a childrens charity.

She specializes in unconventional marketing, using tactics like stunts, guerrilla marketing, and city take-overs to generate brand exposure.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Guerrilla Marketing
Her role at WeRoad involves creating stunts, guerrilla marketing, and city take-overs, including using "missing person" style posters for brand campaigns.
Community Building
Her headline is "Social Butterfly, " and she frequently organizes "WeMeets" and other events to foster the largest travel community in Europe.
Solo Adventure Travel
Leads marketing for WeRoad, a company specializing in group trips for solo travelers, and often speaks about trends in this travel sector.

Media Appearances

Anything but plane: WeRoad's first global OOH campaign launches in huge London takeover. Featured in MarComm News

See Now

WeRoad's latest guerrilla marketing campaign invites Mancunians to take what they need to pursue their travel dreams. Featured in Business in the News

See Now

WeRoad launches first‑ever international ad campaign. Featured in Travel Pursuit

See Now

Work History

2-2022
Regional Marketing Manager at WeRoad
2-2020 - 9-2021
Marketing Manager at Awaken Intelligence
2-2020 - 9-2021
Marketing Manager at CallScripter - Part of Awaken Intelligence
10-2019 - 2-2020
Marketing Manager at Funzing
2-2019 - 6-2019
Marketing and Public Relations Consultant at Syneos Health Communications (Previously inVentiv Health Communications)

Education

2018 - 2019
Master of Science - M.Sc. from King's College London
2016 - 2018
Bachelor's degree from EK - Erhvervsakademi København

More Information

Social Presence :

Prographics :

Exp : 6 Location : London Area, United Kingdom Job Level : Middle Designation : Regional Marketing Manager at WeRoad
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Insights For Selling To Justyna

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Justyna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Justyna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Justyna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Justyna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Justyna

Personality Compatibility


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