Kênia Fernandes de Castro Rodrigues

Sharpshooter
DISC Type : DC

Senior Specialist | Investments | Especialista Sr. | Portfolio & CAPEX Management at Atvos

São Paulo, São Paulo, Brazil

Overview

Kênia is a finance and strategy specialist with over 15 years of experience in economic-financial evaluation, FP&A, and investment management across the agribusiness, technology, and food sectors. A graduate of USP, she is described by colleagues as dedicated, focused, and resilient.

Outside of work, Kênia is a mother who is passionate about deconstructing gender stereotypes for her son. She is an avid lifelong learner, recently studying literature on women in leadership to gain new insights and perspectives.

She recently completed a specialization course in "AI for Business" from Wharton Online, focusing on competitive advantage.

Personality Overview

Fast But Analytical

Thorough Evaluator

Rigorous & Demanding

They like to act fast and expect others to do the same.  They are very proud of what they do. They respond better to strong and respectful interactions.

Topics They Care About

AI Strategy
Recently completed a certification in "AI Strategy and Governance" and posted about using ROI to evaluate the financial return of AI projects.
Women in Leadership
She is actively studying the Harvard Business Review book "On Women and Leadership" as part of her personal and professional development goals.
Financial Modeling
Her experience involves preparing economic and financial analyses for investments, calculating IRR, NPV, and payback, and developing scenario analyses to support decision-making.

Media Appearances

Kênia has no verified media appearances

Work History

4-2024
Senior Specialist | Investments | Especialista Sr. | Portfolio & CAPEX Management at Atvos
2-2023 - 3-2024
FP&A Specialist | Team Leader at Midea Carrier
10-2021 - 1-2023
Finance Business Partner | FP&A at The Mosaic Company
6-2020 - 10-2021
Senior Financial Planning Analyst | FP&A at Adeste
12-2018 - 6-2020
Strategic Planning Analyst | Planejamento Estratégico, M&A | Biosev (Louis Dreyfus Company) at Biosev

Education

2012 - 2014
Master of Science (MSc.) from USP - Universidade de São Paulo
2007 - 2011
Industrial Engineering from Universidade Federal de Viçosa

More Information

Social Presence :

Prographics :

Exp : 14 Location : São Paulo, São Paulo, Brazil Job Level : Junior Designation : Senior Specialist | Investments | Especialista Sr. | Portfolio & CAPEX Management at Atvos
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Insights For Selling To Kênia

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Do not spend too much time focusing on product tech or features
  • Avoid being too verbose
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kênia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Kênia

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Kênia move?

  • They can take decisions very fast if you manage to convince them.
  • Can Kênia take some risk or not?

  • The risks don’t matter much to them.

You And Kênia

Personality Compatibility


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