Kacey Rasmussen

Inspirer
DISC Type : id

Senior Vice President, Health Sales at Personify Health

Wayzata, Minnesota, United States

Overview

Kacey Rasmussen is a growth-focused senior executive specializing in population health and employee benefits. As SVP of Health Sales at Personify Health, she leads commercial strategy and new revenue growth. A graduate of St. Olaf College, she has a proven record of building high-performance sales teams and leveraging data analytics.

Outside of work, Kacey is a passionate advocate for medical innovation, a cause close to her family after her sons successful heart transplant. She is also an active community volunteer, supporting organizations like Open Arms of Minnesota, which provides medically tailored meals to those with life-threatening illnesses.

She is deeply grateful for medical science, which she credits for saving her sons life fourteen years ago through a heart transplant.

Personality Overview

Generous

Achievment Oriented

Confident & Optimistic

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

Population Health
Her entire career is centered on improving population health through employee benefits, a core part of her expertise at Personify Health, Virgin Pulse, and RedBrick Health.
Revenue Growth
A key theme in her professional headline and experience, she is consistently responsible for driving revenue, retention, and significant year-over-year bookings growth.
Healthcare Transformation
She was deeply involved in the merger of Virgin Pulse and HealthComp, expressing excitement about creating "rocket fuel" to change the healthcare ecosystem for the better.

Media Appearances

Personify Health Expands Leadership Team, Doubling Down on Innovation, Client Success and Strategic Growth Opportunities. Featured in Personify Health

See Now

Work History

10-2023 - 12-2025
Senior Vice President, Health Sales at Personify Health
1-2022 - 10-2023
Senior Vice President Strategic Development at Virgin Pulse
10-2018 - 12-2021
Vice President, Strategic Development at Virgin Pulse
8-2016 - 12-2018
Senior Director - Health Strategy at RedBrick Health
6-2014 - 8-2016
Senior Director - Strategic Accounts, Client Services at RedBrick Health

Education

Political Science from St. Olaf College

More Information

Social Presence :

Prographics :

Exp : 24 Location : Wayzata, Minnesota, United States Job Level : N/A Designation : Senior Vice President, Health Sales at Personify Health
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Insights For Selling To Kacey

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kacey is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Kacey

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Kacey move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Kacey take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Kacey

Personality Compatibility


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