Kaique Ferreira

Critic
DISC Type : C

Marketing and Communications Manager (Social Media, Community and Influencers) at realme

São Paulo, São Paulo, Brazil

Overview

Kaique is a Marketing and Communications Manager at realme, specializing in social media, community, and influencer engagement. His background includes managing sports, esports, and culture communications at Red Bull. He holds degrees in Marketing from USP and a postgraduate degree in Corporate Communication from ESPM, with a focus on data analytics.

He has deep personal and professional interests in the sports, tech, and gaming sectors. This passion is highlighted by his on-site participation in major global events like the World Cups and Olympic Games. His recent activities show a direct involvement in the gaming community, specifically around titles like Free Fire.

Unique Fact: Kaique won the prestigious ABERJE Award for his work on a sports communication project with Ambev in 2015.

Personality Overview

Precise

Information Seeker

Objective Thinker

They like to do things independently and don’t look for support from others.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Data-Driven Marketing
He is certified in Data Analytics and emphasizes being "Data Driven" in his professional approach, combining insights from his education at USP, ESPM, and various roles.
Influencer Engagement
His current role at realme involves identifying, building relationships with, and developing strategic partnerships with key opinion leaders (KOLs) and influencers.
Esports & Gaming
Managed esports communications at Red Bull and is actively involved in the gaming community, recently seeking freelance help for a Free Fire event.

Media Appearances

Kaique has no verified media appearances

Work History

9-2024
Marketing and Communications Manager (Social Media, Community and Influencers) at realme
12-2016 - 9-2024
Head - PR l Creators at Red Bull (Canoa)
3-2014 - 11-2016
Communication Analyst at In Press Porter Novelli

Education

1-2019 - 12-2022
Bachelor's degree from USP - Universidade de São Paulo
2015 - 2017
Postgraduate Degree from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 11 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Marketing and Communications Manager (Social Media, Community and Influencers) at realme
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Insights For Selling To Kaique

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kaique is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Kaique

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Kaique move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Kaique take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Kaique

Personality Compatibility


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