Rafael Brasil

Critic
DISC Type : C

Head of Sales - National Retail KA at realme

São Paulo, São Paulo, Brazil

Overview

Rafael is a seasoned sales leader in the consumer electronics industry, with extensive experience managing national and multinational retail accounts. His career includes senior roles at realme, Grupo Multi (Toshiba & Nokia), Samsung, and Huawei, demonstrating expertise in both online and offline sales channels. He holds a graduate degree from ESPM Escola Superior de Propaganda e Marketing.

He shows a keen interest in professional development and networking, attending innovation events and sharing business insights with his connections. Rafael actively observes high-level business strategies and shows an interest in market trends and workplace dynamics, reflecting a thoughtful and analytical approach to his industry.

He once highlighted an interesting meeting between the global president of Carrefour and the CEO of Atacadão, which took place informally at a supermarket coffee shop.

Personality Overview

Critic

Precise

Negotiator

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Retail Sales Strategy
His career is defined by leading sales for major electronics brands like Samsung, Huawei, and realme to national retailers, focusing on sell-in and sell-out strategies.
Consumer Electronics
Possesses deep experience across the electronics sector, having managed sales for smartphones, tablets, and TVs for global giants including Nokia, Toshiba, and Samsung.
Retail Marketing
Attended the "CONEXÕES VALE DO PINHÃO" event, where he took an interest in a speaker's experiences with retail marketing and advertising.

Media Appearances

Rafael has no verified media appearances

Work History

9-2025
Head of Sales - National Retail KA at realme
1-2024 - 9-2025
National Sales Manager - Toshiba TV at Grupo Multi
9-2022 - 12-2023
National Sales Manager - Mobile at Grupo Multi
1-2021 - 9-2022
Commercial Manager - Retail at Samsung Electronics
4-2019 - 10-2020
Sr. Sales Manager - Retail Channel at Huawei Technologies

Education

2007 - 2008
Graduate’s degree from ESPM Escola Superior de Propaganda e Marketing
2002 - 2005
BA from Pontifícia Universidade Católica de Campinas

More Information

Social Presence :

Prographics :

Exp : 22 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Sales - National Retail KA at realme
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Insights For Selling To Rafael

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t rush them till they have clearly gotten all the necessary information
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rafael is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Rafael

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Rafael move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Rafael take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Rafael

Personality Compatibility


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