Rafael Brasil in

Rafael Brasil

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Head of Sales - National Retail KA at realme
📍 São Paulo, São Paulo, Brazil

Rafael is a seasoned sales leader in the consumer electronics industry, with extensive experience managing national and multinational retail accounts. His career includes senior roles at realme, Grupo Multi (Toshiba & Nokia), Samsung, and Huawei, demonstrating expertise in both online and offline sales channels. He holds a graduate degree from ESPM Escola Superior de Propaganda e Marketing.

He shows a keen interest in professional development and networking, attending innovation events and sharing business insights with his connections. Rafael actively observes high-level business strategies and shows an interest in market trends and workplace dynamics, reflecting a thoughtful and analytical approach to his industry.

He once highlighted an interesting meeting between the global president of Carrefour and the CEO of Atacadão, which took place informally at a supermarket coffee shop.

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Experience
22 Years
Current Role
Head of Sales - National Retail KA
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Rafael shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Rafael cares about

Retail Sales Strategy
His career is defined by leading sales for major electronics brands like Samsung, Huawei, and realme to national retailers, focusing on sell-in and sell-out strategies.
Consumer Electronics
Possesses deep experience across the electronics sector, having managed sales for smartphones, tablets, and TVs for global giants including Nokia, Toshiba, and Samsung.
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Career

Work history

9-2025
Head of Sales - National Retail KA
realme
1-2024 - 9-2025
National Sales Manager - Toshiba TV
Grupo Multi
9-2022 - 12-2023
National Sales Manager - Mobile
Grupo Multi
1-2021 - 9-2022
Commercial Manager - Retail
Samsung Electronics
4-2019 - 10-2020
Sr. Sales Manager - Retail Channel
Huawei Technologies
In the press

Media appearances

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Education
2007 - 2008
Graduate’s degree
ESPM Escola Superior de Propaganda e Marketing
2002 - 2005
BA
Pontifícia Universidade Católica de Campinas
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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