Kaitlyn Cook-Maki

Questioner
DISC Type : c

Director of Marketing, Business Development & Communications at McKercher LLP

Regina, Saskatchewan, Canada

Overview

Kaitlyn has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Kaitlyn has no verified topics they care about

Media Appearances

Kaitlyn has no verified media appearances

Work History

4-2025
Director of Marketing, Business Development & Communications at McKercher LLP
7-2024 - 4-2025
Business Development Officer at McKercher LLP
2-2022 - 7-2024
Senior Proposal & Marketing Specialist at Scott Construction Group, BC, ON & AB
1-2020 - 2-2022
Marketing and Business Development Specialist at Fasken
6-2017 - 12-2019
Marketing Manager at WA Architects Ltd.

Education

2011 - 2013
Bachelor's in Professional Communication from Royal Roads University
2009 - 2011
Diploma from Kwantlen Polytechnic University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Regina, Saskatchewan, Canada Job Level : Mid-senior Designation : Director of Marketing, Business Development & Communications at McKercher LLP
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Insights For Selling To Kaitlyn

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kaitlyn is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Kaitlyn

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Kaitlyn move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Kaitlyn take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Kaitlyn

Personality Compatibility


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