Kaitlyn Witman is a seasoned go-to-market strategist and founder with a history of generating over $1B in value for 300+ brands as the former CEO of Rainfactory. She holds an MBA from the UW Foster School of Business and is described by colleagues as incredibly sharp, genuinely kind, and a relentless problem-solver.
Outside of her professional life, Kaitlyn identifies as "The Fun Mom, " indicating that her family life is an important part of her identity. She maintains a strong connection to her alma mater, the University of Virginia, and is a passionate advocate for increasing womens engagement in leadership roles.
After 11 years of success, she made the deliberate and unconventional decision to wind down her agency, Rainfactory.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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