Kaitlyn Witman ⚡️ in

Kaitlyn Witman ⚡️

Commander · DISC type D
NordicTrack Pilates Product Launch Strategist at iFIT
📍 Washington DC-Baltimore Area, United States

Kaitlyn Witman is a seasoned go-to-market strategist and founder with a history of generating over $1B in value for 300+ brands as the former CEO of Rainfactory. She holds an MBA from the UW Foster School of Business and is described by colleagues as incredibly sharp, genuinely kind, and a relentless problem-solver.

Outside of her professional life, Kaitlyn identifies as "The Fun Mom, " indicating that her family life is an important part of her identity. She maintains a strong connection to her alma mater, the University of Virginia, and is a passionate advocate for increasing womens engagement in leadership roles.

After 11 years of success, she made the deliberate and unconventional decision to wind down her agency, Rainfactory.

Read the full overview →
Experience
17 Years
Current Role
NordicTrack Pilates Product Launch Strategist
Job Level
Junior
Location
Washington DC-Baltimore Area, United States
Personality Overview

How Kaitlyn shows up

Candid & Clear
Very Quick
Impact-Driven

They respond better to strong and respectful interactions. They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.

Priorities

Topics Kaitlyn cares about

Go-To-Market Strategy
Her core expertise is launching and scaling products, particularly for connected hardware and DTC brands, from pre-sale through to market growth.
Female Leadership
She has authored articles on the topic of increasing women's engagement in leadership and management, signaling a passion for advancing women in business.
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Career

Work history

10-2025
NordicTrack Pilates Product Launch Strategist
iFIT
9-2025
Fractional Head of Product Marketing & Go-To-Market Strategy
Self-employed
5-2024 - 12-2025
CEO & Co-Founder
Rainfactory
1-2024 - 5-2024
Co-Founder & Co-CEO
Rainfactory
6-2021
Investor
Flaus
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2017 - 2020
Master of Business Administration - MBA
UW Foster School of Business
2008 - 2011
BA
University of Virginia
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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