Kaitlyn Witman ⚡️ in

Kaitlyn Witman ⚡️

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NordicTrack Pilates Product Launch Strategist at iFIT
📍 Washington DC-Baltimore Area, United States

Kaitlyn Witman is a seasoned go-to-market strategist and founder with a history of generating over $1B in value for 300+ brands as the former CEO of Rainfactory. She holds an MBA from the UW Foster School of Business and is described by colleagues as incredibly sharp, genuinely kind, and a relentless problem-solver.

Outside of her professional life, Kaitlyn identifies as "The Fun Mom, " indicating that her family life is an important part of her identity. She maintains a strong connection to her alma mater, the University of Virginia, and is a passionate advocate for increasing womens engagement in leadership roles.

After 11 years of success, she made the deliberate and unconventional decision to wind down her agency, Rainfactory.

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Experience
17 Years
Current Role
NordicTrack Pilates Product Launch Strategist
Job Level
Junior
Location
Washington DC-Baltimore Area, United States
Personality Overview

How Kaitlyn shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Kaitlyn cares about

Go-To-Market Strategy
Her core expertise is launching and scaling products, particularly for connected hardware and DTC brands, from pre-sale through to market growth.
Female Leadership
She has authored articles on the topic of increasing women's engagement in leadership and management, signaling a passion for advancing women in business.
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Career

Work history

10-2025
NordicTrack Pilates Product Launch Strategist
iFIT
9-2025
Fractional Head of Product Marketing & Go-To-Market Strategy
Self-employed
5-2024 - 12-2025
CEO & Co-Founder
Rainfactory
1-2024 - 5-2024
Co-Founder & Co-CEO
Rainfactory
6-2021
Investor
Flaus
In the press

Media appearances

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Education
2017 - 2020
Master of Business Administration - MBA
UW Foster School of Business
2008 - 2011
BA
University of Virginia
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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