Kaitlyn Witman is a seasoned go-to-market strategist and founder with a history of generating over $1B in value for 300+ brands as the former CEO of Rainfactory. She holds an MBA from the UW Foster School of Business and is described by colleagues as incredibly sharp, genuinely kind, and a relentless problem-solver.
Outside of her professional life, Kaitlyn identifies as "The Fun Mom, " indicating that her family life is an important part of her identity. She maintains a strong connection to her alma mater, the University of Virginia, and is a passionate advocate for increasing womens engagement in leadership roles.
After 11 years of success, she made the deliberate and unconventional decision to wind down her agency, Rainfactory.
Read the full overview →They respond better to strong and respectful interactions. They do not care very much about building rapport or relationships. They are less concerned about the product and more about its potential impact.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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