Kala Horvitz

Doer
DISC Type : sd

Director of Consumer Insights at Airstream

Newport, Rhode Island, United States

Overview

Kala has no verified overview

Personality Overview

Long-term Focused

Results Focused

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

Kala has no verified topics they care about

Media Appearances

Kala has no verified media appearances

Work History

9-2021
Director of Consumer Insights at Airstream
2-2010 - 10-2021
Principal at Publik Detective
5-2005 - 1-2010
Strategic Planner at NAIL Communications
2001 - 2004
Account Supervisor/Planning Hybrid at Modernista!
1999 - 2001
Brand Planner at Mullen

Education

1989 - 1993
BA from Wheaton College Massachusetts
1986 - 1989
Education details unavailable from ROGERS HIGH SCHOOL

More Information

Social Presence :

Prographics :

Exp : 29 Location : Newport, Rhode Island, United States Job Level : Mid-senior Designation : Director of Consumer Insights at Airstream

Interested in

Sports

Basketball, Supporting the local soccer team

Health & Outdoor

Yoga, Backpacking, Hiking, Rock climbing

Lifestyle

Mystery novels, Creative writing, Cooking

Art

Knitting, Antique furniture restoration, Stamp collecting

Entertainment

Playing guitar, Classic films, Video games

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Insights For Selling To Kala

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine
  • Suggest clear next steps with confidence, don't be vague or hesitant

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kala is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kala

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kala move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kala take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kala

Personality Compatibility


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