Kanwal Shahzad

Captain
DISC Type : DS

Chief Executive Officer at Aisfy

Dubai, United Arab Emirates

Overview

Kanwal Shahzad is a founder and CEO with over 20 years of experience in finance, digital marketing, and AI, having started at E&Y. She leads Aisfy, an ethical AI company, and Digidot, an AI-powered marketing agency. Colleagues describe her as a meticulous, transparent, and results-driven strategist passionate about responsible innovation and simplifying complex systems for growth.

Personally, Kanwal is a mother of two and a mentor at the Dubai Business Women Council (DBWC). Her mission to prevent burnout and promote work-life balance is fueled by her own life experiences. She is a community leader, having founded the "AI Policing AI" initiative to foster dialogue on safe AI systems.

She grew her "AI Policing AI" community from a small meeting of 7 people to a major event with over 180 registrations.

Personality Overview

Dynamic But Sincere

Output-Driven

Planner & Achiever

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Ethical AI Adoption
As the founder of Aisfy, her primary focus is building an ethical AI operating system for governments and enterprises to ensure responsible innovation and governance.
AI Governance
She founded and leads the "AI Policing AI" community, a series of events focused on designing safer systems and addressing the rapid pace of AI development.
Preventing Burnout
Driven by personal experience, she is passionate about helping leaders reclaim time, prevent burnout, and achieve better work-life balance through community and innovative systems.

Media Appearances

Kanwal has no verified media appearances

Work History

5-2025
Chief Executive Officer at Aisfy
6-2022
Chief Executive Officer at Digidot
7-2016 - 5-2022
Founder | Chief Marketing Officer at Smart Digital Marketing

Education

Kanwal has no verified education history

More Information

Social Presence :

Prographics :

Exp : 9 Location : Dubai, United Arab Emirates Job Level : Leadership Designation : Chief Executive Officer at Aisfy
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Insights For Selling To Kanwal

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kanwal is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kanwal

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kanwal move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kanwal take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kanwal

Personality Compatibility


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