Kapil Gupta

Organizer
DISC Type : Sd

Founder at Ruhe Solutions Pvt Ltd

New Delhi, Delhi, India

Overview

Kapil Gupta is an entrepreneur disrupting Indias kitchen and bath fittings market as the founder of Ruhe and Lipka Group. He leverages his background as a software developer at SAP and his B. E. from The NorthCap University to drive a successful direct-to-consumer model.

He successfully pivoted from a career in software development to building Indias largest D2C brand in the kitchen and bath fittings industry since its launch in 2020.

Personality Overview

Slow Starter

Somewhat Formal

Pleasant

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

D2C Brand Building
He founded Ruhe as a "True D2C" company, manufacturing and selling over 2000 SKUs directly to consumers and scaling it to a leading position in its market.
Omnichannel Expansion
Actively growing his business by opening exclusive brand outlets in cities like Delhi and new warehouses in Ahmedabad, complementing a strong e-commerce presence.
Digital Marketing
[Predicted] Is heavily invested in online growth, hiring specialists for performance marketing, influencer marketing, and managing ads on platforms like Amazon and Flipkart.

Media Appearances

Kapil has no verified media appearances

Work History

9-2020
Founder at Ruhe Solutions Pvt Ltd
5-2009
Founder at Lipka Group of Companies
5-2007 - 5-2009
Software Developer at SAP Labs

Education

2005 - 2007
Education details unavailable from University of Southern California
2001 - 2005
B.E. from The NorthCap University

More Information

Social Presence :

Prographics :

Exp : 18 Location : New Delhi, Delhi, India Job Level : Leadership Designation : Founder at Ruhe Solutions Pvt Ltd
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Insights For Selling To Kapil

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kapil is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kapil

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kapil move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kapil take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kapil

Personality Compatibility


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