Kara Andersen

Enigma
DISC Type : cid

Senior Product Marketing Manager at Optimizely

Chicago, Illinois, United States

Overview

Kara has no verified overview

Personality Overview

Fast Follower

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Kara has no verified topics they care about

Media Appearances

Kara has no verified media appearances

Work History

10-2021
Senior Product Marketing Manager at Optimizely
4-2020 - 10-2021
Senior Product Marketing Manager at ActiveCampaign
7-2019 - 4-2020
Product Marketing Manager at ActiveCampaign
5-2017 - 7-2019
Education Specialist at ActiveCampaign
12-2015 - 4-2017
Public Relations Associate at CNO Financial Group

Education

BA from DePaul University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Chicago, Illinois, United States Job Level : Middle Designation : Senior Product Marketing Manager at Optimizely
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Insights For Selling To Kara

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kara is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Kara

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Kara move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Kara take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Kara

Personality Compatibility


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