Kareem Bonner

Visionary
DISC Type : Ds

Senior Marketing Manager at Obsidi®

Toronto, Ontario, Canada

Overview

Kareem is a Senior Marketing Manager at Obsidi® with over 15 years of experience in data-driven digital campaigns. He specializes in turning analytics into actionable business insights to build brand narratives and drive growth. Colleagues describe him as a knowledgeable, self-motivated, and upbeat team player.

Outside of his marketing career, Kareem is passionate about personal growth and sports. He actively practices Brazilian Jiu-Jitsu, believing in the importance of pushing personal limits. He also follows professional wrestling and baseball, and advocates for mental wellness and taking time to recharge.

Unique fact: He is a practitioner of Brazilian Jiu-Jitsu, applying its discipline to his personal and professional life.

Personality Overview

Big Vision Person

Objective Evaluator

Goal-Oriented

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Data-Driven Strategy
His entire professional focus is on using data to inform marketing strategy, build retention, and increase lifetime value for brands.
Community Mentorship
He recently appeared on "The Tech Effect" podcast to discuss the power of mentorship and building strong mentor-mentee relationships within the Black professionals community.
Digital Brand Building
His experience at multiple agencies and brands has centered on managing the digital experience across all channels to build brand trust.

Media Appearances

Kareem has no verified media appearances

Work History

4-2025
Senior Marketing Manager at Obsidi®
1-2024 - 4-2025
Director of eCommerce and Digital at Elizabeth Grant Skin Care
1-2023 - 4-2023
Marketing Director at The Lavin Agency
1-2020 - 1-2023
Senior Digital Marketing Specialist at Toronto Global
3-2018 - 1-2020
Digital Marketing Consultant at Freelance Digital Marketing

Education

9-2025 - 11-2025
Postgraduate Certificate from University of Maryland - Robert H. Smith School of Business
2021 - 2022
Business and Professional Studies Certificate from University of Toronto School of Continuing Studies

More Information

Social Presence :

Prographics :

Exp : 20 Location : Toronto, Ontario, Canada Job Level : Middle Designation : Senior Marketing Manager at Obsidi®
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Insights For Selling To Kareem

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't shy away from asking hard questions, but be extra polite
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Kareem is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Kareem

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Kareem move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Kareem take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Kareem

Personality Compatibility


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