Karen Baelum is the Associate Director of Global Events and Tradeshows at Lonza, specializing in the end-to-end strategy and execution of international trade shows and integrated marketing campaigns. Her background includes a BA from DePaul University and a certificate from the Wisconsin School of Business. Colleagues have described her as strategic, precise, and creative.
Unique fact: In a professional recommendation, a former teammate referred to her as an “Excel Worksheet Extraordinaire”.
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Experience
24 Years
Current Role
Associate Director, Events and Tadeshows
Job Level
Mid-senior
Location
Gurnee, Illinois, United States
Personality Overview
How Karen shows up
Strong-Willed
Candid & Clear
Decisive
They like to stay in control of the negotiation or defining of the terms. They respond well to strong and respectful communication. They prefer to move quickly, and expect the same from others.
Priorities
Topics Karen cares about
Global Event Strategy
Her current role focuses on managing the full lifecycle of global and regional tradeshows, driving strategic alignment and brand positioning for Lonza.
Product Launches
Her recent activity highlights the debut of "Organicaps" at the SupplySide Global tradeshow, indicating a focus on bringing new products to market through events.
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Career
Work history
3-2024
Associate Director, Events and Tadeshows
Lonza
4-2023 - 3-2024
Associate Director, Content & Community Engagement
Labelmaster
8-2013 - 3-2024
Senior Marketing Manager
Labelmaster
10-2010 - 8-2013
Market Manager
Microflex
2009 - 2009
Associate Marketing Manager - Segment Strategy
W.W. Grainger
In the press
Media appearances
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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