Karen Baelum

Commander
DISC Type : D

Associate Director, Events and Tadeshows at Lonza

Gurnee, Illinois, United States

Overview

Karen Baelum is the Associate Director of Global Events and Tradeshows at Lonza, specializing in the end-to-end strategy and execution of international trade shows and integrated marketing campaigns. Her background includes a BA from DePaul University and a certificate from the Wisconsin School of Business. Colleagues have described her as strategic, precise, and creative.

Unique fact: In a professional recommendation, a former teammate referred to her as an “Excel Worksheet Extraordinaire”.

Personality Overview

Strong-Willed

Candid & Clear

Decisive

They like to stay in control of the negotiation or defining of the terms.  They respond well to strong and respectful communication. They prefer to move quickly, and expect the same from others.

Topics They Care About

Global Event Strategy
Her current role focuses on managing the full lifecycle of global and regional tradeshows, driving strategic alignment and brand positioning for Lonza.
Product Launches
Her recent activity highlights the debut of "Organicaps" at the SupplySide Global tradeshow, indicating a focus on bringing new products to market through events.
Virtual Community Building
In a previous role at Labelmaster, she built an entire virtual community from the ground up to elevate brand equity within the industry.

Media Appearances

Karen has no verified media appearances

Work History

3-2024
Associate Director, Events and Tadeshows at Lonza
4-2023 - 3-2024
Associate Director, Content & Community Engagement at Labelmaster
8-2013 - 3-2024
Senior Marketing Manager at Labelmaster
10-2010 - 8-2013
Market Manager at Microflex
2009 - 2009
Associate Marketing Manager - Segment Strategy at W.W. Grainger

Education

BA from DePaul University
Excellence in Marketing Certificate Series from Wisconsin School of Business

More Information

Social Presence :

Prographics :

Exp : 24 Location : Gurnee, Illinois, United States Job Level : Mid-senior Designation : Associate Director, Events and Tadeshows at Lonza
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Hold your ground without indulging in one-upmanship
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Karen

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • If convinced, they can reach decisions quite fast.
  • Can Karen take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Karen

Personality Compatibility


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