Karen is a Senior Brand Lead at Basis with over 15 years of experience in programmatic ad tech and digital marketing. A Google alum and graduate of Virginia Tech, she specializes in omni-channel media strategy and retail media networks. Colleagues describe her as professional, dedicated, smart, and reliable.
Outside of her professional life, Karen shows a keen interest in creative and culturally relevant marketing campaigns. She is also moved by and publicly supports corporate social responsibility, highlighting companies that take compassionate action to aid communities in crisis.
She received the "Moving the Needle Award" for driving $1. 8 million in incremental revenue through a collaborative cross-company partnership.
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