Karen Beyer in

Karen Beyer

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Senior Brand Lead at Basis
📍 Atlanta Metropolitan Area, United States

Karen is a Senior Brand Lead at Basis with over 15 years of experience in programmatic ad tech and digital marketing. A Google alum and graduate of Virginia Tech, she specializes in omni-channel media strategy and retail media networks. Colleagues describe her as professional, dedicated, smart, and reliable.

Outside of her professional life, Karen shows a keen interest in creative and culturally relevant marketing campaigns. She is also moved by and publicly supports corporate social responsibility, highlighting companies that take compassionate action to aid communities in crisis.

She received the "Moving the Needle Award" for driving $1. 8 million in incremental revenue through a collaborative cross-company partnership.

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Experience
1 Years
Current Role
Senior Brand Lead
Job Level
Junior
Location
Atlanta Metropolitan Area, United States
Personality Overview

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Decision Approach
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Priorities

Topics Karen cares about

Programmatic Ad Tech
Her entire career is focused on this space, with deep expertise in Demand Side Platforms (DSP), Supply Side Platforms (SSP), and Data Management Platforms (DMP).
Retail Media Networks
Specializes in helping retailers monetize their first-party data, a key focus during her time on Google's Big Box Retail team.
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Career

Work history

11-2025
Senior Brand Lead
Basis
Programmatic Sales Consultant
ekoz.ai
Digital Marketing and Sales Consultant
Beyer Consulting, LLC
Southeast Account Director
Kargo
Programmatic Account Executive, Big Box Retail
Google
In the press

Media appearances

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Education
Marketing Management
Virginia Tech - Pamplin College of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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