Karen Beyer

Pioneer
DISC Type : Dis

Senior Brand Lead at Basis

Atlanta Metropolitan Area, United States

Overview

Karen is a Senior Brand Lead at Basis with over 15 years of experience in programmatic ad tech and digital marketing. A Google alum and graduate of Virginia Tech, she specializes in omni-channel media strategy and retail media networks. Colleagues describe her as professional, dedicated, smart, and reliable.

Outside of her professional life, Karen shows a keen interest in creative and culturally relevant marketing campaigns. She is also moved by and publicly supports corporate social responsibility, highlighting companies that take compassionate action to aid communities in crisis.

She received the "Moving the Needle Award" for driving $1. 8 million in incremental revenue through a collaborative cross-company partnership.

Personality Overview

Friendly But Fast

Dynamic But Sincere

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Programmatic Ad Tech
Her entire career is focused on this space, with deep expertise in Demand Side Platforms (DSP), Supply Side Platforms (SSP), and Data Management Platforms (DMP).
Retail Media Networks
Specializes in helping retailers monetize their first-party data, a key focus during her time on Google's Big Box Retail team.
Creative Marketing
She publicly shares and praises innovative, high-impact marketing campaigns, from clever in-store displays to culturally relevant social media efforts.

Media Appearances

Karen has no verified media appearances

Work History

11-2025
Senior Brand Lead at Basis
Programmatic Sales Consultant at ekoz.ai
Digital Marketing and Sales Consultant at Beyer Consulting, LLC
Southeast Account Director at Kargo
Programmatic Account Executive, Big Box Retail at Google

Education

Marketing Management from Virginia Tech - Pamplin College of Business

More Information

Social Presence :

Prographics :

Exp : 1 Location : Atlanta Metropolitan Area, United States Job Level : Junior Designation : Senior Brand Lead at Basis
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Karen

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They are generally fast movers and can take quick decisions
  • Can Karen take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Karen

Personality Compatibility


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