Karen Diombala Cheney

Examiner
DISC Type : cs

Senior Marketing Program Manager at InterSystems

Greater Boston, United States

Overview

Karen has no verified overview

Personality Overview

Late Adopter

Overcautious

Process Oriented

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. Being observant comes to them naturally.

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

9-2019
Senior Marketing Program Manager at InterSystems
11-2015
Global Campaign Manager at IBM
9-2014 - 11-2015
Cloud Content Marketing Manager - Contract at IBM
9-2013 - 9-2014
Marketing Strategy and Demand Generation Advisor at Marketing Strategy & Creative Execution
Worldwide Demand Generation Strategist at IBM

Education

Masters from Northwestern University
Bachelor of Science (B.S.) from Gies College of Business - University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Boston, United States Job Level : Middle Designation : Senior Marketing Program Manager at InterSystems
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Karen

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Karen take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Karen

Personality Compatibility


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