Karen Gustafson

Questioner
DISC Type : c

Director Of Procurement at DOLE Fresh Vegetables

Los Angeles Metropolitan Area, United States

Overview

Karen has no verified overview

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

6-2022 - 5-2025
Director Of Procurement at DOLE Fresh Vegetables
5-2016 - 6-2022
Sr Manager HQ Purchasing at Ventura Foods
2007 - 5-2016
National Procurement Manager at Ready Pac Foods, Inc.
2006 - 2007
Director of Supply Chain Management at The RB Dwyer Group
2005 - 2006
Director of Purchasing at Okami Foods

Education

BS Dairy Husbandry and Manufacturing from California Polytechnic State University-San Luis Obispo
Undergraduate Studies in Animal Science from University of California, Davis

More Information

Social Presence :

Prographics :

Exp : 42 Location : Los Angeles Metropolitan Area, United States Job Level : N/A Designation : Director Of Procurement at DOLE Fresh Vegetables
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Karen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Karen take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Karen

Personality Compatibility


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