Karen Hobdell

Observer
DISC Type : ci

Senior Director, Marketing at PTC Therapeutics, Inc.

Greater Guildford Area, United Kingdom

Overview

Karen is an experienced marketing leader at PTC Therapeutics, specializing in the rare disease sector from her previous roles at Sanofi Genzyme and Shire. She holds a Postgraduate Diploma from The Chartered Institute of Marketing, and colleagues describe her as creative, enthusiastic, and hardworking.

She is a passionate advocate for patient communities, particularly those affected by rare conditions like MPS II. Karen is also committed to mentorship, actively encouraging and guiding young professionals entering the pharmaceutical industry, and is an observer of gender diversity in the workplace.

Unique fact: Karen was a two-time finalist for the PharmaTimes Senior Marketer of the Year award.

Personality Overview

Assertive

Example Seeker

Value Driven

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Rare Disease Marketing
Her career is centered on leading marketing for rare disease treatments at companies like PTC Therapeutics, Sanofi Genzyme, and Shire.
Patient Advocacy
She demonstrates a deep commitment to patient communities, highlighted by her public support for organizations like the MPS Society.
Pharma Mentorship
Passionate about guiding the next generation, she shares career advice and highlights undergraduate opportunities in the pharmaceutical industry.

Media Appearances

Karen has no verified media appearances

Work History

3-2022
Senior Director, Marketing at PTC Therapeutics, Inc.
10-2018 - 3-2022
Marketing Director, EMEA Marketing Team at PTC Therapeutics, Inc.
1-2018 - 10-2018
Brand Lead - Rare Diseases at Sanofi Genzyme
1-2017 - 1-2018
Director at Impulsion UK Ltd
1-2014 - 12-2016
UK Marketing Lead - Rare Diseases at Shire Pharmaceuticals

Education

2001 - 2002
Postgraduate Diploma from CIM | The Chartered Institute of Marketing
1995 - 1998
BSc (Hons) from Keele University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Guildford Area, United Kingdom Job Level : Senior Designation : Senior Director, Marketing at PTC Therapeutics, Inc.
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Karen

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Karen take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Karen

Personality Compatibility


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