Karen Marie Sinding

Critic
DISC Type : C

B2B Marketing & Brand Awareness Lead at Clever

Copenhagen, Capital Region of Denmark, Denmark

Overview

Karen Marie Sinding is the B2B Marketing & Brand Awareness Lead at Clever, drawing on over 10 years of experience in marketing, communication, brand strategy, and innovation. A graduate of Aarhus University, she has a strong background in content marketing, business development, and project management.

Colleagues consistently describe her as creative, dedicated, and a hardworking team player who excels at ideation, building strong relationships, and problem-solving.

Personality Overview

Negotiator

Information Seeker

Precise

It is very likely that they will negotiate pricing or other important terms.  They like to take decisions independently and do not seek others' support often. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

B2B Marketing
As the B2B Marketing & Brand Awareness Lead at Clever, her primary focus is on developing and executing marketing strategies for business customers.
Brand Strategy
Her role and experience highlight a deep focus on building brand awareness and shaping the strategic market position for Clever's B2B offerings.
Content Marketing
She has direct experience in content strategy from her time at OTW Danmark and actively recruits for content-focused roles on her current team.

Media Appearances

Karen has no verified media appearances

Work History

11-2023
B2B Marketing & Brand Awareness Lead at Clever
10-2022 - 5-2024
Marketing Project Manager at Clever
9-2020 - 10-2022
Partner Marketing Manager at Clever
2-2019 - 11-2019
Account Manager at OTW Danmark
8-2017 - 2-2019
Forretningsudvikler at OTW Danmark

Education

2010 - 2013
Cand. Mag. from Aarhus University
2007 - 2010
Bachelor from Aalborg University

More Information

Social Presence :

Prographics :

Exp : 15 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : B2B Marketing & Brand Awareness Lead at Clever
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Insights For Selling To Karen Marie

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen Marie is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Karen Marie

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Karen Marie move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Karen Marie take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Karen Marie

Personality Compatibility


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