Marie Andersen

Examiner
DISC Type : cs

Responsible for Clever's brand at Clever

Copenhagen, Capital Region of Denmark, Denmark

Overview

Marie is a brand, communication, and marketing leader at Clever, specializing in revitalizing brands and implementing communication strategies for global organizations. With a Ph. D. from the University of Copenhagen, she is described by colleagues as a motivating, goal-oriented, and empathetic leader with significant drive.

Outside of work, Marie has a deep academic interest in the intersection of American politics and religion, having authored two publications on the topic. She is also a passionate advocate for global youth education, stemming from her own formative international college experience.

Interesting fact: Marie attended Pearson College in Canada as part of the UWC movement, living and studying with 200 students from 80 different countries.

Personality Overview

Late Adopter

Process Oriented

Overcautious

They do not like taking risks at all and go for proven options in the end.  Being observant comes to them naturally. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Strategic Branding
Her career is focused on developing brand and communication strategies that build a company's position and tie content together across all channels, both internally and externally.
EV Adoption
She publicly celebrates milestones in Denmark's transition to electric vehicles, seeing it as proof that societal habits and norms can shift faster than many people believe possible.
Digital Branding Awards
She is involved in the Danish Digital Awards (DDA), specifically promoting the Digital Branding category which rewards long-term, strategic work with documented effects over time.

Media Appearances

Marie has no verified media appearances

Work History

12-2021
Responsible for Clever's brand at Clever
12-2015 - 12-2021
Head of Identity & Branding at Radius CPH A/S
7-2015 - 12-2015
Independent Brand Consultant at Marie et al
12-2013 - 6-2015
Founding Partner at AM Copenhagen
10-2011 - 11-2013
Senior Global Branding Manager at LEO Pharma

Education

2004 - 2007
Ph.d. from Københavns Universitet - University of Copenhagen
2000 - 2002
MA from Københavns Universitet - University of Copenhagen

More Information

Social Presence :

Prographics :

Exp : 21 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : N/A Designation : Responsible for Clever's brand at Clever
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Insights For Selling To Marie

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Marie is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Marie

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Marie move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Marie take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Marie

Personality Compatibility


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