Karen McNicholls

Evaluator
DISC Type : scd

Vice Chair at Deloitte

London, England, United Kingdom

Overview

Karen has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

6-2025
Vice Chair at Deloitte
7-2023 - 6-2025
Deloitte NSE Gen AI Council and Digital leader for Business Tax at Deloitte
8-2022
Head of Professional Practices industry group at Deloitte
10-2021
Volunteer Business Advisor at Young Enterprise UK
8-2020
Member of Deloitte LLP Partnership Council at Deloitte

Education

1992 - 1995
BA from University of Exeter
1984 - 1991
Education details unavailable from Clacton County High School

More Information

Social Presence :

Prographics :

Exp : 30 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Vice Chair at Deloitte
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Karen

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Karen take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Karen

Personality Compatibility


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