Karen Saba
Login to view DISC.Karen leads international consumer insights for Prime Video & Amazon MGM Studios, shaping business, content, and marketing decisions across global markets. With nearly two decades of experience at companies like Mindshare and WPP, she specializes in data-driven strategy and holds an MBA from London Business School.
She is an active member of the marketing community, participating in events for organizations like Women in Research (WIRe) to connect with colleagues and discuss industry trends. Karen is passionate about sharing her knowledge and serves as a guest lecturer at University of the Arts London (UAL).
As a thought leader, she has been quoted on the power of consumer insights, stating, "An insight is like a refrigerator. When you open the door, a light comes on. "
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