Karen Saba

Galvanizer
DISC Type : Id

Head of Consumer Insights - International at Prime Video & Amazon MGM Studios

United Kingdom

Overview

Karen leads international consumer insights for Prime Video & Amazon MGM Studios, shaping business, content, and marketing decisions across global markets. With nearly two decades of experience at companies like Mindshare and WPP, she specializes in data-driven strategy and holds an MBA from London Business School.

She is an active member of the marketing community, participating in events for organizations like Women in Research (WIRe) to connect with colleagues and discuss industry trends. Karen is passionate about sharing her knowledge and serves as a guest lecturer at University of the Arts London (UAL).

As a thought leader, she has been quoted on the power of consumer insights, stating, "An insight is like a refrigerator. When you open the door, a light comes on. "

Personality Overview

Socially Adept

People-Oriented

Persuader

They are charming and have the ability to align others behind their decisions.  They will fight for you if they come to believe in you. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Global Consumer Insights
She leads international research across EMEA, LATAM, Canada, Australia, and Japan, using insights to shape business, marketing, and content strategy for Prime Video & Amazon Studios.
Data-Driven Strategy
Her mission is to deliver actionable, data-driven insights that inform business and content decisions, a theme consistent across her senior roles at Amazon and Mindshare.
Women in Research
She is an active member and mentor with Women in Research (WIRe), frequently participating in events to discuss topics like confidence, negotiation, and industry trends.

Media Appearances

Karen Saba – Head of Consumer Insights, International, Prime Video & Amazon MGM Studios – Speaker at AI for Good Summit. Featured in AI for Good – ITU

See Now

Work History

11-2025
Head of Consumer Insights - International at Prime Video & Amazon MGM Studios
7-2021 - 11-2025
Head of Consumer Insights - EMEA at Prime Video & Amazon MGM Studios
9-2017 - 7-2021
Head of Audiences Worldwide at Mindshare
9-2016 - 9-2017
Business Director at Team P&G at WPP
9-2015 - 8-2016
Kantar GroupM Project Lead at Kantar

Education

2012 - 2014
Master of Business Administration (MBA) from London Business School
2004 - 2008
BA from American University of Beirut

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Mid-senior Designation : Head of Consumer Insights - International at Prime Video & Amazon MGM Studios
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing how others made similar decisions
  • Talk about some of the cool and impressive features of your product
  • Talk about other customers and how they have derived value from your product

DONT's

  • Do not come across as negative or non-supportive, work with them as a partner
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t be excessively objective, focus on building a story first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Karen

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Karen take some risk or not?

  • They can take risks if necessary.

You And Karen

Personality Compatibility


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