Karen Singleton

Questioner
DISC Type : c

President at Communications Resources, Inc.

Washington, District of Columbia, United States

Overview

Karen Singleton is the President of Communications Resources, Inc. , an independent consulting firm with over 25 years of industry experience. A University of Richmond MBA graduate, she specializes in cost-effective communication solutions, including VoIP, network design, and unified messaging, leveraging her prior experience managing global accounts at AT&T.

Her background includes consultative sales and project management for complex applications, particularly for customers migrating to call center environments. She focuses on maximizing the productivity of existing technologies while introducing new ones to improve overall efficiency for her clients.

After a successful career at a major corporation like AT&T, she founded her own independent communications consulting firm.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to do thorough analysis of any situation. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Telephony Modernization
Her company specializes in Voice over IP, Hosted IP, and Unified Messaging, and she has past experience migrating clients to modern call center environments.
Network Optimization
Provides services in network audits, optimization reviews, and LAN/WAN design to enhance organizational efficiency and implement cost-effective solutions for clients.
Global Communications
Previously supported AT&T's largest global customers, advising them on expanding their international communications networks and reducing expenses.

Media Appearances

Karen has no verified media appearances

Work History

3-1996
President at Communications Resources, Inc.
1993 - 1996
Product Support Manager, AT&T Global Communications Services at AT&T
1987 - 1993
Account Manager, AT&T Global Business Systems at AT&T

Education

1991 - 1994
MBA from University of Richmond
1983 - 1987
BBA from James Madison University

More Information

Social Presence :

Prographics :

Exp : 39 Location : Washington, District of Columbia, United States Job Level : N/A Designation : President at Communications Resources, Inc.
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Karen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Karen take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Karen

Personality Compatibility


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