Karen Smidt

Enigma
DISC Type : dci

Sr. Director Marketing at Ergotron

St Paul, Minnesota, United States

Overview

Karen has no verified overview

Personality Overview

Persuasive & Assertive

Challenger

Fast Follower

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

11-2024
Sr. Director Marketing at Ergotron
8-2022 - 11-2024
Sr. Director of Marketing at Legrand AV
1-2020 - 8-2022
Director of Product Marketing & Creative, Commercial Brands at Legrand AV
9-2018 - 1-2020
Director of Marketing, Commercial Brands at Legrand AV
3-2017 - 4-2018
Senior Marketing Manager at Milestone AV Technologies

Education

2000 - 2004
BFA Journalism and Mass Communication from Drake University
2013 - 2013
Mini Master of Marketing Management from University of St. Thomas

More Information

Social Presence :

Prographics :

Exp : 15 Location : St Paul, Minnesota, United States Job Level : Senior Designation : Sr. Director Marketing at Ergotron
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Karen

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Karen take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Karen

Personality Compatibility


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