Karen Wangen

Activist
DISC Type : Cd

Head of Brand and Operations at Twenty/Twenty Beauty

New York City Metropolitan Area, United States

Overview

Karen is a multi-category marketing executive with extensive experience at global brands like Estée Lauder and LOreal. As Head of Brand and Operations at Twenty/Twenty Beauty, she leverages her expertise in brand strategy and digital engagement to drive growth. People who have worked with her often describe her as creative, innovative, and a thoughtful leader.

Outside of her primary career in beauty, Karen demonstrates a strong entrepreneurial spirit. She co-founded an iOS application designed to increase productivity for legal professionals, showcasing her interest in creating disruptive solutions across different industries. She enjoys dynamic environments and embraces creative ways to enrich consumer experiences.

Unique fact: Karen co-founded MyLitBag, a tech startup that develops applications for the legal and educational industries.

Personality Overview

Logical And Quick

Perfectionist

Meticulous

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Eye-Safe Beauty
Her recent professional focus and posts highlight a passion for beauty products developed by doctors to address eye sensitivity and wellness.
Brand Strategy
Her career is centered on developing short and long-term strategic visions for global and domestic consumer brands to bolster revenue.
Entrepreneurial Ventures
She founded her own consulting firm and also co-founded MyLitBag, a technology application for the legal industry.

Media Appearances

Karen has no verified media appearances

Work History

2-2025
Head of Brand and Operations at Twenty/Twenty Beauty
11-2024 - 1-2025
Marketing Consultant at Twenty/Twenty Beauty
4-2018 - 1-2025
Marketing Consultant at K. Wangen Consulting, LLC
10-2022 - 8-2023
Marketing Executive, Travel Retail at The Estée Lauder Companies Inc.
4-2018 - 8-2022
CMO and CO-FOUNDER at MyLitBag

Education

Bachelor of Arts from New York University
5-2020 - 8-2020
e-Cornell Digital Marketing Certificate from Cornell University

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Head of Brand and Operations at Twenty/Twenty Beauty
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Karen

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • Their decision making speed is somewhere in the middle.
  • Can Karen take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Karen

Personality Compatibility


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