Karen Zuccala

Judge
DISC Type : Dc

Vice President Marketing & Communications at WPP Media

Toronto, Ontario, Canada

Overview

Karen has no verified overview

Personality Overview

Objective Thinker

Features Driven

Generally Skeptic

They are very proud of what they do.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

9-2025
Vice President Marketing & Communications at WPP Media
2-2020
Brand Marketing, Board Member, Advisor & Investor at Bidmii
9-2024 - 9-2025
Global Director, Brand Marketing at Cabot
1-2022 - 9-2024
Head of Brand Strategy (YouTube + Video) at Google
3-2023 - 12-2023
Advisory Board Member at Fiverr

Education

Master's degree from University of Windsor
Bachelor's degree from McMaster University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Toronto, Ontario, Canada Job Level : Senior Designation : Vice President Marketing & Communications at WPP Media
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Karen

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They can take decisions very fast if you manage to convince them.
  • Can Karen take some risk or not?

  • The risks don’t matter much to them.

You And Karen

Personality Compatibility


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