Karen Zynda, MPH, RDN

Questioner
DISC Type : c

Director of Community Health Planning and Investment at Michigan Medicine

Ann Arbor, Michigan, United States

Overview

Karen has no verified overview

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Karen has no verified topics they care about

Media Appearances

Karen has no verified media appearances

Work History

6-2022
Director of Community Health Planning and Investment at Michigan Medicine
8-2016 - 4-2022
Program Coordinator of Community Benefit and Community Health Needs Assessment at Michigan Medicine
1-2013 - 7-2016
Project Director/Data Manager, Community Outreach and Intervention Projects (COIP) at University of Illinois at Chicago
9-2012 - 1-2013
Research Assistant, Dept. of Kinesiology at University of Illinois at Chicago
8-2011 - 8-2012
RCMI Program Manager at Xavier University of Louisiana

Education

MPH from University of Michigan
BA from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 19 Location : Ann Arbor, Michigan, United States Job Level : Mid-senior Designation : Director of Community Health Planning and Investment at Michigan Medicine
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Insights For Selling To Karen

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karen is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Karen

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karen move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Karen take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Karen

Personality Compatibility


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