Karin Swiers

Questioner
DISC Type : c

Senior editor leadership & management at MT/Sprout

Dohan, Walloon Region, Belgium

Overview

Karin Swiers is a Senior Editor at MT/Sprout, focusing on leadership and management. Holding a Masters from Leiden University, she draws on experience from interviewing hundreds of CEOs and experts. She also co-founded More Than Coaching, a firm specializing in executive communication and business storytelling.

Karin has a demonstrated interest in personal development and nature, having co-authored two books. Her publication "Reizen Naar Jezelf" (Traveling to Yourself) explores inner transformation and reflection, while another book delves into the world of honey.

She successfully launched the Belgian business magazine MT. be, winning BtoB Press awards for "best launch" in both print and online categories.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Leadership Insights
Her work involves interviewing hundreds of CEOs and experts to distill actionable leadership and management advice for her audience at MT/Sprout.
Business Storytelling
She co-founded a coaching firm to help professionals translate their business expertise into compelling stories and improve their communication skills.
Inspiring Entrepreneurs
She actively seeks out and highlights inspiring stories from entrepreneurs and CEOs who are successfully challenging the status quo in their industries.

Media Appearances

Karin has no verified media appearances

Work History

1-2022
Senior editor leadership & management at MT/Sprout
1-2015
Co Founder at More Than Coaching sprl
10-2015 - 6-2022
Editor-in-Chief for MT.be at Publicarto
1-2018
PR Director at De Facto Image Building
3-2004 - 12-2014
Co Owner at Gerimbel

Education

1984 - 1989
Master's Degree from Leiden University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Dohan, Walloon Region, Belgium Job Level : Leadership Designation : Senior editor leadership & management at MT/Sprout
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Insights For Selling To Karin

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karin is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Karin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karin move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Karin take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Karin

Personality Compatibility


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