Karina Buccelli in

Karina Buccelli

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Diretora de Experiência do Cliente e Canais - CXM at will bank
📍 São Paulo, São Paulo, Brazil

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
25 Years
Current Role
Diretora de Experiência do Cliente e Canais - CXM
Location
São Paulo, São Paulo, Brazil
Personality Overview

How Karina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Karina cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

7-2022
Diretora de Experiência do Cliente e Canais - CXM
will bank
6-2021 - 3-2023
Head de CRM
will bank
4-2019 - 11-2020
Superintendente de Cartões (Meios de Pagamento)
Midway
9-2016 - 4-2019
Gerente de Produtos (Meios de Pagamento), Marketing e Digital
Midway
10-2013 - 9-2016
Gerente de Marketing e Produtos Meios de Pagamento
Midway
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2014 - 2014
Extensão
FGV - Fundação Getulio Vargas
2018 - 2018
Programa Executivo
Digital House Brasil
2006 - 2007
Pós Graduação
FAAP - Fundação Armando Alvares Penteado
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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