Karina Cervantes

Judge
DISC Type : Dc

Senior Marketing & Brand Communications Manager at Clase Azul México

Mexico City Metropolitan Area

Overview

Karina has no verified overview

Personality Overview

Objective Thinker

Features Driven

Demanding

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They respond better to strong and respectful interactions.

Topics They Care About

Karina has no verified topics they care about

Media Appearances

Karina has no verified media appearances

Work History

1-2023
Senior Marketing & Brand Communications Manager at Clase Azul México
7-2020 - 12-2022
Marketing Manager at El Palacio de Hierro
7-2019 - 3-2020
Key Account Manager at Residencia
1-2019 - 6-2019
Key Account Manager at Menta Production Agency
1-2018 - 1-2019
Senior Account Manager at Menta Production Agency

Education

2006 - 2010
Licenciatura en Mercadotecnia (LEM) from Tecnológico de Monterrey
2018 - 2018
Professional Certificate from Universidad Panamericana

More Information

Social Presence :

Prographics :

Exp : 7 Location : Mexico City Metropolitan Area Job Level : Middle Designation : Senior Marketing & Brand Communications Manager at Clase Azul México
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Insights For Selling To Karina

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Karina

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Karina move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Karina take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Karina

Personality Compatibility


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