Karina Hertz

Judge
DISC Type : Dc

Vice President, Communications at AARP

Washington, District of Columbia, United States

Overview

Karina has no verified overview

Personality Overview

Fast But Wary

Demanding

Quality Focused

They are not always relationship oriented.  They respond well to strong and respectful communication. More than the product, they care about the impact of the product.

Topics They Care About

Karina has no verified topics they care about

Media Appearances

Karina has no verified media appearances

Work History

10-2024
Vice President, Communications at AARP
11-2016 - 10-2024
Senior Director, Strategic Communications at AARP
1-2012 - 11-2016
Manager, Audience Engagement at AARP
1-2010 - 1-2012
Web Executive Producer at AARP
4-2007 - 12-2009
Editor-in-Chief at Self Reliance Foundation

Education

2007 - 2009
Master’s Degree from Georgetown University
2014 - 2016
Certificate Degree from Harvard University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Washington, District of Columbia, United States Job Level : Senior Designation : Vice President, Communications at AARP
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Insights For Selling To Karina

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Karina

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Karina move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Karina take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Karina

Personality Compatibility


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