Jeff Goldfarb

Supporter
DISC Type : s

Senior Director, Cooperative Marketing at AARP

Washington, District of Columbia, United States

Overview

Jeff has no verified overview

Personality Overview

Risk-averse

Procedural

Thoughtful In Approach

They prefer to follow rules and procedures.  They are unlikely to become strong champions as they don't prefer pushing other people. They get along well with all people.

Topics They Care About

Jeff has no verified topics they care about

Media Appearances

Jeff has no verified media appearances

Work History

10-2022
Senior Director, Cooperative Marketing at AARP
8-2015 - 10-2022
Director, Cooperative Marketing at AARP
2-2014 - 7-2015
Vice President at JPA Health Communications
2005 - 2014
Vice President, Health Programs at MMG - Ketchum company and part of the Omnicom Group (NYSE: OMC)
2003 - 2005
Account Director at MMG - Ketchum company and part of the Omnicom Group (NYSE: OMC)

Education

MBA from University of Maryland - Robert H. Smith School of Business
BS from The University of Kansas

More Information

Social Presence :

Prographics :

Exp : 32 Location : Washington, District of Columbia, United States Job Level : Senior Designation : Senior Director, Cooperative Marketing at AARP
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Insights For Selling To Jeff

During A Call Or A Meeting

DO's

  • Talk about refund and cancellation policy if the need arises
  • Show willingness to accommodating their needs or requests
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Don’t rush them to make quick decisions
  • Avoid saying anything that sounds like a risky proposition
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jeff is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Jeff

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Jeff move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Jeff take some risk or not?

  • They rarely take risks and prefer making decisions supported by others.

You And Jeff

Personality Compatibility


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