Karina Ribeiro Lobo

Questioner
DISC Type : c

Gerente de Experiência do Cliente e Comunicação at CNP Seguros Holding Brasil

Federal District, Brazil

Overview

Karina Ribeiro Lobo is a marketing and communications leader focused on customer experience at CNP Seguros Holding Brasil. With a background at Caixa Seguradora and a post-graduate degree from ESPM, her career is driven by a desire to build and maintain strong brands, experiences, and relationships with purpose.

She is passionate about the social impact of her work and fostering a healthy corporate culture, celebrating her company being named a Great Place To Work. Karina is also deeply proud of her city, Brasília, which she views as a special place synonymous with diversity.

She has reflected on the immense challenge of demonstrating the relevance of insurance in Brazil, given the countrys social inequality.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Customer Experience Strategy
Her current and previous roles as Manager of Customer Experience at CNP Seguros and Caixa Seguradora underscore her focus in this area.
Purpose-Driven Marketing
Her personal mission is to "think and create with purpose, " a core theme in her professional approach to building brands and relationships.
Positive Corporate Culture
Expressed immense pride in her company being certified as a "Great Place To Work, " highlighting the value she places on a healthy work environment.

Media Appearances

Karina has no verified media appearances

Work History

11-2024
Gerente de Experiência do Cliente e Comunicação at CNP Seguros Holding Brasil
9-2021 - 11-2024
Gestão de Marketing & Comunicação - Projetos de Implantação at CNP Seguros Holding Brasil
5-2021 - 2-2022
Gerente de Experiência do Cliente e Estratégia at CNP Seguros Holding Brasil
11-2018 - 5-2021
Gerente de Experiencia do Cliente e Estratégia at Caixa Seguradora
5-2013 - 11-2018
Gerente de Marketing at Caixa Seguradora

Education

2008 - 2009
Pós-Graduação from ESPM
1998 - 2002
Comunicação Social - Publicidade e Propaganda from IESB

More Information

Social Presence :

Prographics :

Exp : 26 Location : Federal District, Brazil Job Level : N/A Designation : Gerente de Experiência do Cliente e Comunicação at CNP Seguros Holding Brasil
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Insights For Selling To Karina

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Karina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Karina take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Karina

Personality Compatibility


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