Karina Ribeiro Lobo is a marketing and communications leader focused on customer experience at CNP Seguros Holding Brasil. With a background at Caixa Seguradora and a post-graduate degree from ESPM, her career is driven by a desire to build and maintain strong brands, experiences, and relationships with purpose.
She is passionate about the social impact of her work and fostering a healthy corporate culture, celebrating her company being named a Great Place To Work. Karina is also deeply proud of her city, Brasília, which she views as a special place synonymous with diversity.
She has reflected on the immense challenge of demonstrating the relevance of insurance in Brazil, given the countrys social inequality.
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