Karina Ribeiro Lobo in

Karina Ribeiro Lobo

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Gerente de Experiência do Cliente e Comunicação at CNP Seguros Holding Brasil
📍 Federal District, Brazil

Karina Ribeiro Lobo is a marketing and communications leader focused on customer experience at CNP Seguros Holding Brasil. With a background at Caixa Seguradora and a post-graduate degree from ESPM, her career is driven by a desire to build and maintain strong brands, experiences, and relationships with purpose.

She is passionate about the social impact of her work and fostering a healthy corporate culture, celebrating her company being named a Great Place To Work. Karina is also deeply proud of her city, Brasília, which she views as a special place synonymous with diversity.

She has reflected on the immense challenge of demonstrating the relevance of insurance in Brazil, given the countrys social inequality.

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Experience
26 Years
Current Role
Gerente de Experiência do Cliente e Comunicação
Location
Federal District, Brazil
Personality Overview

How Karina shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Karina cares about

Customer Experience Strategy
Her current and previous roles as Manager of Customer Experience at CNP Seguros and Caixa Seguradora underscore her focus in this area.
Purpose-Driven Marketing
Her personal mission is to "think and create with purpose, " a core theme in her professional approach to building brands and relationships.
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Career

Work history

11-2024
Gerente de Experiência do Cliente e Comunicação
CNP Seguros Holding Brasil
9-2021 - 11-2024
Gestão de Marketing & Comunicação - Projetos de Implantação
CNP Seguros Holding Brasil
5-2021 - 2-2022
Gerente de Experiência do Cliente e Estratégia
CNP Seguros Holding Brasil
11-2018 - 5-2021
Gerente de Experiencia do Cliente e Estratégia
Caixa Seguradora
5-2013 - 11-2018
Gerente de Marketing
Caixa Seguradora
In the press

Media appearances

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Education
2008 - 2009
Pós-Graduação
ESPM
1998 - 2002
Comunicação Social - Publicidade e Propaganda
IESB
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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