Samantha Lau
Go-getter · DISC type dSamantha is a strategic Brand & Digital Marketing Manager at HALEYS Beauty, specializing in data-informed strategies and 360° campaign execution. She leverages a diverse background in both the beauty and wine industries, holding a Masters degree from Washington State University. Colleagues have described her as a diligent professional who gets the job done.
Outside of her marketing career, Samantha follows leading business publications like the Harvard Business Review to stay informed on broader industry trends. She also has an expressed interest in companies with strong brand identities, such as Potbelly Sandwich Works.
She successfully transitioned her marketing expertise from the wine and spirits industry to the fast-paced world of beauty.
Read the full overview →How Samantha shows up
They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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