Samantha Lau in

Samantha Lau

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Brand & Digital Marketing Manager at HALEYS Beauty
📍 Napa, California, United States

Samantha is a strategic Brand & Digital Marketing Manager at HALEYS Beauty, specializing in data-informed strategies and 360° campaign execution. She leverages a diverse background in both the beauty and wine industries, holding a Masters degree from Washington State University. Colleagues have described her as a diligent professional who gets the job done.

Outside of her marketing career, Samantha follows leading business publications like the Harvard Business Review to stay informed on broader industry trends. She also has an expressed interest in companies with strong brand identities, such as Potbelly Sandwich Works.

She successfully transitioned her marketing expertise from the wine and spirits industry to the fast-paced world of beauty.

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Experience
13 Years
Current Role
Brand & Digital Marketing Manager
Job Level
Middle
Location
Napa, California, United States
Personality Overview

How Samantha shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Samantha cares about

Paid Media Advertising
She is actively seeking experienced media buyers to accelerate paid ad revenue across Meta, Google, and TikTok for her fast-growing beauty brand, indicating a strong current focus.
Brand & Content Strategy
Her experience involves driving strategic positioning, refreshing brand tone, and developing all marketing assets, including packaging, blog content, and social media.
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Career

Work history

6-2023
Brand & Digital Marketing Manager
HALEYS Beauty
6-2021 - 6-2023
Marketing Manager
Don Sebastiani & Sons
6-2020 - 6-2021
Account Manager
Astra Digital
1-2020 - 6-2020
Director of Consumer Sales & Marketing
The Great Oregon Wine Co.
4-2019 - 1-2020
Marketing Operations Manager
Wild Roots Spirits
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2008 - 2012
BS
Linfield University
2015 - 2018
Master of Arts (M.A.)
Washington State University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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