Samantha Lau

Go-getter
DISC Type : d

Brand & Digital Marketing Manager at HALEYS Beauty

Napa, California, United States

Overview

Samantha is a strategic Brand & Digital Marketing Manager at HALEYS Beauty, specializing in data-informed strategies and 360° campaign execution. She leverages a diverse background in both the beauty and wine industries, holding a Masters degree from Washington State University. Colleagues have described her as a diligent professional who gets the job done.

Outside of her marketing career, Samantha follows leading business publications like the Harvard Business Review to stay informed on broader industry trends. She also has an expressed interest in companies with strong brand identities, such as Potbelly Sandwich Works.

She successfully transitioned her marketing expertise from the wine and spirits industry to the fast-paced world of beauty.

Personality Overview

Self-Confident

Decisive

Fast-Paced

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Paid Media Advertising
She is actively seeking experienced media buyers to accelerate paid ad revenue across Meta, Google, and TikTok for her fast-growing beauty brand, indicating a strong current focus.
Brand & Content Strategy
Her experience involves driving strategic positioning, refreshing brand tone, and developing all marketing assets, including packaging, blog content, and social media.
Data-Informed Marketing
She is passionate about "measuring what matters" and utilizes data to inform strategy and drive results in her marketing campaigns.

Media Appearances

Samantha has no verified media appearances

Work History

6-2023
Brand & Digital Marketing Manager at HALEYS Beauty
6-2021 - 6-2023
Marketing Manager at Don Sebastiani & Sons
6-2020 - 6-2021
Account Manager at Astra Digital
1-2020 - 6-2020
Director of Consumer Sales & Marketing at The Great Oregon Wine Co.
4-2019 - 1-2020
Marketing Operations Manager at Wild Roots Spirits

Education

2008 - 2012
BS from Linfield University
2015 - 2018
Master of Arts (M.A.) from Washington State University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Napa, California, United States Job Level : Middle Designation : Brand & Digital Marketing Manager at HALEYS Beauty
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Samantha

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • Their decision making speed is somewhere in the middle.
  • Can Samantha take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Samantha

Personality Compatibility


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