Lisa Saavedra in

Lisa Saavedra

Energizer · DISC type I
Director Of Brand Development at Devoted Creations
📍 Oldsmar, Florida, United States

With over two decades in the tanning industry, Lisa Saavedra is the Director of Brand Development for Devoted Creations. She shapes the global identity for brands like Ed Hardy Tanning across 75+ countries, focusing on product innovation, brand strategy, and marketing. Her career began at the salon level, informing her real-world approach to training.

Lisa is deeply embedded in the tanning industry community, stating that her closest friends and life are all related to the people she knows through her work. She is a respected speaker, trainer, and a regular contributing writer for industry publications, sharing her extensive knowledge and experience with fellow professionals.

Unique fact: Lisa started her career in the tanning industry at age 17 as a bed cleaner and quickly moved into sales, where she excelled.

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Experience
18 Years
Current Role
Director Of Brand Development
Job Level
Mid-senior
Location
Oldsmar, Florida, United States
Personality Overview

How Lisa shows up

Big Picture Person
Full Of Energy
Informal

They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Lisa cares about

Brand Development
As Director of Brand Development, she is the creative force behind the global identity and storytelling for the Devoted Creations family of brands.
Product Innovation
Her role involves blending trend forecasting with ingredient innovation to create recognizable formulas and visuals for tanning and skincare products.
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Career

Work history

8-2009
Director Of Brand Development
Devoted Creations
1-2018
Director Of Brand Development
CosmoSun by Cosmopolitan
6-2017
Director Of Business Development
Selfie Glow
1-2012
Contributing Writer
Island Sun Times Magazine
11-2007 - 8-2009
National Sales Manager
Fiji Blend
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1999 - 2003
Education details unavailable
Mount Rainier High School
2003 - 2006
Education details unavailable
Highline College
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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