With over two decades in the tanning industry, Lisa Saavedra is the Director of Brand Development for Devoted Creations. She shapes the global identity for brands like Ed Hardy Tanning across 75+ countries, focusing on product innovation, brand strategy, and marketing. Her career began at the salon level, informing her real-world approach to training.
Lisa is deeply embedded in the tanning industry community, stating that her closest friends and life are all related to the people she knows through her work. She is a respected speaker, trainer, and a regular contributing writer for industry publications, sharing her extensive knowledge and experience with fellow professionals.
Unique fact: Lisa started her career in the tanning industry at age 17 as a bed cleaner and quickly moved into sales, where she excelled.
Read the full overview →They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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