Lisa Saavedra

Energizer
DISC Type : I

Director Of Brand Development at Devoted Creations

Oldsmar, Florida, United States

Overview

With over two decades in the tanning industry, Lisa Saavedra is the Director of Brand Development for Devoted Creations. She shapes the global identity for brands like Ed Hardy Tanning across 75+ countries, focusing on product innovation, brand strategy, and marketing. Her career began at the salon level, informing her real-world approach to training.

Lisa is deeply embedded in the tanning industry community, stating that her closest friends and life are all related to the people she knows through her work. She is a respected speaker, trainer, and a regular contributing writer for industry publications, sharing her extensive knowledge and experience with fellow professionals.

Unique fact: Lisa started her career in the tanning industry at age 17 as a bed cleaner and quickly moved into sales, where she excelled.

Personality Overview

Big Picture Person

Full Of Energy

Informal

They are naturally enthusiastic, so take their promise with a pinch of salt.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Brand Development
As Director of Brand Development, she is the creative force behind the global identity and storytelling for the Devoted Creations family of brands.
Product Innovation
Her role involves blending trend forecasting with ingredient innovation to create recognizable formulas and visuals for tanning and skincare products.
Salon Staff Training
A respected speaker and trainer, she frequently writes articles offering tips for salon owners on topics like employee recruitment, training, and increasing sales.

Media Appearances

Lisa has no verified media appearances

Work History

8-2009
Director Of Brand Development at Devoted Creations
1-2018
Director Of Brand Development at CosmoSun by Cosmopolitan
6-2017
Director Of Business Development at Selfie Glow
1-2012
Contributing Writer at Island Sun Times Magazine
11-2007 - 8-2009
National Sales Manager at Fiji Blend

Education

1999 - 2003
Education details unavailable from Mount Rainier High School
2003 - 2006
Education details unavailable from Highline College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Oldsmar, Florida, United States Job Level : Mid-senior Designation : Director Of Brand Development at Devoted Creations
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Insights For Selling To Lisa

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Lisa is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Lisa

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Lisa move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Lisa take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Lisa

Personality Compatibility


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