Karine Martins

Critic
DISC Type : C

Account Executive at Interface

Toronto, Ontario, Canada

Overview

Karine is an experienced Account Executive at Interface, where she has worked for over 16 years. With an MBA and a background in customer success and sales operations, she has a proven record of driving multi-million dollar revenue growth. Colleagues and clients describe her as exceptionally resourceful, proactive, and committed.

Karine is passionate about continuous learning and professional development, having pursued an MBA and a postgraduate certificate in Canada during her career. She frequently shares her enthusiasm for contemporary interior design and architecture, showcasing how materials and colors can bring creative and functional spaces to life.

She has spent her entire professional career at Interface, having started her first job there at age 17.

Personality Overview

Critic

Precise

ROI Driven

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Driving Sales Growth
Her career is defined by impressive sales achievements, including generating over R$8 million in 2024 and consistently creating strategies to boost revenue.
Client Relationships
A core focus of her work in both sales and customer success has been establishing and nurturing strong, long-term partnerships with clients and key stakeholders.
Interior Design
Her social posts highlight a passion for how flooring products, colors, and materials are used in contemporary architecture and office design.

Media Appearances

Karine has no verified media appearances

Work History

5-2022 - 9-2025
Account Executive at Interface
8-2020 - 4-2022
Customer Success Coordinator at Interface
1-2019 - 7-2019
Sales Support Coordinator, Brasil and OLA (Interim) at Interface
8-2018 - 8-2020
Sales Support Coordinator, Brazil at Interface
10-2016 - 12-2018
Marketing Specialist at Interface

Education

9-2022 - 4-2024
Postgraduate Degree from Georgian College
4-2016 - 12-2017
Master of Business Administration - MBA from FIA Business School

More Information

Social Presence :

Prographics :

Exp : 8 Location : Toronto, Ontario, Canada Job Level : N/A Designation : Account Executive at Interface
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Insights For Selling To Karine

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be formal and objective, they will appreciate it more

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karine is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Karine

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Karine move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Karine take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Karine

Personality Compatibility


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