Karl Newlin

Energizer
DISC Type : I

Growth Marketing Lead at Mutiny

Portland, Oregon Metropolitan Area, United States

Overview

Karl Newlin is a Growth Marketing Lead at Mutiny, specializing in AI-driven B2B marketing strategies for hyper-growth startups. With experience at companies like Stripe, Gusto, and Carta, he has a strong record in performance marketing, once managing a paid social budget over $30 million. Colleagues have described him as a highly effective performance marketer.

Interesting fact: At Stripe, Karl was responsible for managing a global paid social budget that exceeded $30 million, focusing on customer acquisition campaigns.

Personality Overview

Imaginative

Believer

Big Picture Person

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions.

Topics They Care About

AI in Marketing
Focuses on creating B2B strategies that leverage AI-driven tools to optimize business performance and has consulted clients on using OpenAI models to enhance marketing efforts.
B2B Growth Strategy
His career is centered on developing and launching multi-channel growth strategies in fast-paced startup environments, focusing on SEO, paid media, and content.
Performance Marketing
Passionate about tracking ROI and optimizing conversion rates, he has extensive experience scaling acquisition campaigns across LinkedIn, Facebook, and Twitter.

Media Appearances

Karl has no verified media appearances

Work History

4-2025 - 12-2025
Growth Marketing Lead at Mutiny
11-2024 - 5-2025
Head of Growth at Fractional Head of Growth
11-2024
Fractional Head of Growth at Ampy
4-2023 - 11-2024
Growth Marketing Lead at Icon Savings Plan
Growth Marketing Lead at Decent

Education

Education details unavailable from California State University - East Bay
Bachelor's degree from California State University - East Bay

More Information

Social Presence :

Prographics :

Exp : 2 Location : Portland, Oregon Metropolitan Area, United States Job Level : Mid-senior Designation : Growth Marketing Lead at Mutiny
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Insights For Selling To Karl

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Talk anecdotally about the customer experience that your product offers
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karl is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Karl

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Karl move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Karl take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Karl

Personality Compatibility


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