Karl Wissmann

Energizer
DISC Type : I

Chairman of the Board at C&K Market

El Dorado Hills, California, United States

Overview

Karl Wissmann is the Chairman of the Board for C&K Market, bringing over 40 years of executive experience in the grocery retail industry. A recognized leader in strategic planning and operations, he earned a bachelors degree in business administration from the University of Redlands. He has a notable history of leading west coast food retailers.

Outside of his primary corporate roles, Karl has engaged in grocery store consulting and real estate investing through his firm, KW & Associates. This venture was designed to help fellow grocers identify risks, establish controls, and achieve their goals, showcasing a passion for supporting the broader industry.

He once led a successful turnaround of Star Markets, taking the company from a negative cash flow situation to generating $10 million in EBITDA.

Personality Overview

Imaginative

Full Of Energy

Informal

They are friendly, approachable and love to make new connections.  They are always positive and upbeat, so take their promises with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Grocery Retail Strategy
His entire 40-year career has been dedicated to executive leadership and strategic planning for independent and major grocery chains on the West Coast.
Business Turnarounds
He successfully led Star Markets from a significant negative cash flow position to profitability, demonstrating expertise in corporate recovery.
Employee Ownership
He guided C&K Market through the implementation of an Employee Stock Ownership Plan (ESOP), which was completed in 2020.

Media Appearances

Wissmann retires as CEO, will remain Chairman – Leadership Transition. Featured in C&K Market (official press release)

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C&K Market CEO Wissmann To Retire, Names Successor. Featured in The Shelby Report

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Work History

7-2024
Chairman of the Board at C&K Market
2-2014
President & CEO at C&K Market
1-2014
Chairman, President & CEO at C&K Market Inc.
5-2002 - 1-2010
President & CEO at Star Markets
2001
Owner at KW & Associates

Education

BS Business Administration from University of Redlands

More Information

Social Presence :

Prographics :

Exp : 45 Location : El Dorado Hills, California, United States Job Level : Leadership Designation : Chairman of the Board at C&K Market
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Insights For Selling To Karl

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Don’t be too formal, focus on building comfort and trust
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karl is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Karl

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Karl move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Karl take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Karl

Personality Compatibility


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