Karla Amaya in

Karla Amaya

Questioner · DISC type c
Directora de marketing digital at On Vacation Hoteles
📍 Colombia

Karla is a digital marketing strategist with over nine years of experience, specializing in Market Intelligence from the Universidad de los Andes. She excels in designing inbound marketing strategies to acquire qualified leads for the travel, education, and fintech sectors, with a focus on driving sustainable growth and increasing e-commerce sales.

Outside of her core marketing role, Karla is passionate about understanding audiences and data to create connecting experiences. Her background in journalism reveals a keen interest in community issues, having previously published articles on topics ranging from urban infrastructure to local environmental concerns, showing a long-standing interest in social impact.

Unique fact: Before specializing in marketing, she authored journalistic pieces investigating local civic and environmental problems.

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Experience
9 Years
Current Role
Directora de marketing digital
Location
Colombia
Personality Overview

How Karla shows up

Price-Sensitive
Cautious & Analytical
Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Priorities

Topics Karla cares about

Inbound Marketing Strategy
Her profile highlights extensive experience in designing and implementing inbound strategies focused on qualified lead acquisition and automation using tools like Hubspot and RD Station.
Ecommerce Growth
In her current role as Director of Digital Marketing at On Vacation Hoteles, her primary responsibility and stated goal is to increase sales through the e-commerce channel.
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Career

Work history

9-2023
Directora de marketing digital
On Vacation Hoteles
11-2022 - 8-2023
Marketing Coordinator
Bmind
4-2021 - 11-2022
Directora del producto Inbound Marketing
Ariadna Communications Group
11-2020 - 4-2021
Directora de Canales Directos
Ariadna Communications Group
7-2018 - 11-2020
Inbound Strategist
Ariadna Communications Group
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1-2022 - 12-2022
Especialista en Inteligencia de Mercados
Universidad de Los Andes
1-2011 - 5-2016
Comunicadora Social y Periodista
Universidad de La Sabana
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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