Karla Amaya

Questioner
DISC Type : c

Directora de marketing digital at On Vacation Hoteles

Colombia

Overview

Karla is a digital marketing strategist with over nine years of experience, specializing in Market Intelligence from the Universidad de los Andes. She excels in designing inbound marketing strategies to acquire qualified leads for the travel, education, and fintech sectors, with a focus on driving sustainable growth and increasing e-commerce sales.

Outside of her core marketing role, Karla is passionate about understanding audiences and data to create connecting experiences. Her background in journalism reveals a keen interest in community issues, having previously published articles on topics ranging from urban infrastructure to local environmental concerns, showing a long-standing interest in social impact.

Unique fact: Before specializing in marketing, she authored journalistic pieces investigating local civic and environmental problems.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Inbound Marketing Strategy
Her profile highlights extensive experience in designing and implementing inbound strategies focused on qualified lead acquisition and automation using tools like Hubspot and RD Station.
Ecommerce Growth
In her current role as Director of Digital Marketing at On Vacation Hoteles, her primary responsibility and stated goal is to increase sales through the e-commerce channel.
Data-Driven Experiences
Combines her specialization in Market Intelligence with her stated passion for data and audiences to craft effective, personalized customer journeys and marketing campaigns.

Media Appearances

Karla has no verified media appearances

Work History

9-2023
Directora de marketing digital at On Vacation Hoteles
11-2022 - 8-2023
Marketing Coordinator at Bmind
4-2021 - 11-2022
Directora del producto Inbound Marketing at Ariadna Communications Group
11-2020 - 4-2021
Directora de Canales Directos at Ariadna Communications Group
7-2018 - 11-2020
Inbound Strategist at Ariadna Communications Group

Education

1-2022 - 12-2022
Especialista en Inteligencia de Mercados from Universidad de Los Andes
1-2011 - 5-2016
Comunicadora Social y Periodista from Universidad de La Sabana

More Information

Social Presence :

Prographics :

Exp : 9 Location : Colombia Job Level : N/A Designation : Directora de marketing digital at On Vacation Hoteles
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Insights For Selling To Karla

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karla is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Karla

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Karla move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Karla take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Karla

Personality Compatibility


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