Karla Chaves Brenes

Activist
DISC Type : Cd

Directora regional del programa ecoins at ecoins

San José Metropolitan Area, Costa Rica

Overview

Karla Chaves Brenes is a strategic communicator and social entrepreneur with over 30 years of experience. She founded the PR agency Próxima Comunicación and co-founded ecoins, a successful circular economy initiative. Colleagues describe her as inspiring, creative, and passionate. She holds a Public Relations degree from the Universidad de Costa Rica.

She is passionate about environmental protection, the circular economy, and defending democratic institutions. A mother to her son Manfred, she recently channeled her convictions into a political campaign as a candidate for deputy, focusing on sustainability and equity. Her work reflects a deep commitment to social and environmental causes.

Unique fact: Through her ecoins program, she helped set a Guinness World Record for the most plastic bottles collected for recycling in eight hours.

Personality Overview

Observative

Meticulous

Perfectionist

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They care equally about the product and its potential impact.

Topics They Care About

Circular Economy
Co-founded ecoins, an award-winning program that promotes recycling and sustainability by rewarding consumers. She is a recognized leader in implementing circular economy models in Latin America.
Strategic Communication
Founder of Próxima Comunicación, a public relations agency focused on sustainability, leveraging over 30 years of experience in the communications field.
Social Entrepreneurship
Her work with ecoins exemplifies her passion for creating ventures that generate positive social and environmental impact, winning multiple awards for sustainability and innovation.

Media Appearances

Karla has no verified media appearances

Work History

4-2018
Directora regional del programa ecoins at ecoins
1-2005
Directora Próxima Comunicación y Relaciones Públicas at Próxima Comunicación
11-2021 - 4-2024
Miembro Junta Directiva AED at Alianza Empresarial para el Desarrollo, AED

Education

1990 - 1995
Licenciada en Relaciones Públicas from Universidad de Costa Rica UCR
1990 - 1998
Máster (egresada) from OBS Business School

More Information

Social Presence :

Prographics :

Exp : 19 Location : San José Metropolitan Area, Costa Rica Job Level : N/A Designation : Directora regional del programa ecoins at ecoins
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Insights For Selling To Karla

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karla is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Karla

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Karla move?

  • Their decision making speed is somewhere in the middle.
  • Can Karla take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Karla

Personality Compatibility


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