Karolina Pukszta in

Karolina Pukszta

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Digital & Technology Business Partner at Unilever
📍 Warsaw, Mazowieckie, Poland

Karolina is a Digital Transformation Leader at Unilever, specializing in data strategy and business analytics within the international FMCG sector. With a Master of Science from the University of Warsaw, she has a proven record of leading digital portfolio deployment and driving change. Colleagues describe her as having "exceptional strategic thinking skills" and "deep knowledge. "

Karolina is passionate about continuous learning and recently earned a certification in AI for Writing. She focuses on using data analytics to solve business problems and drive organizational growth. Her interests include major technology companies like IBM and Oracle, reflecting her dedication to staying current with industry trends.

While at Unilever, she impressively improved data operations efficiency across Europe by 90%.

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Experience
1 Years
Current Role
Digital & Technology Business Partner
Job Level
Junior
Location
Warsaw, Mazowieckie, Poland
Personality Overview

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Priorities

Topics Karolina cares about

Digital Transformation
Currently leads digital transformation at Unilever, focusing on deploying end-to-end digital portfolios and embedding AI into business practices.
Data-Driven Strategy
Has a strong background in creating data strategies for major FMCG brands, optimizing media effectiveness, and improving website traffic by 60%.
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Career

Work history

3-2025
Digital & Technology Business Partner
Unilever
7-2025
Digital Marketing Leader/Europe Data Expert
Unilever
Data-driven marketing insights and analytics lead Europe&Turkey
Unilever
CRM Service Lead
Bisnode
Europe CRM Specialist, Team Lead
Bisnode
In the press

Media appearances

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Education
Master of Science (MS)
University of Warsaw
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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