Karolina Pukszta

Trailblazer
DISC Type : DI

Digital & Technology Business Partner at Unilever

Warsaw, Mazowieckie, Poland

Overview

Karolina is a Digital Transformation Leader at Unilever, specializing in data strategy and business analytics within the international FMCG sector. With a Master of Science from the University of Warsaw, she has a proven record of leading digital portfolio deployment and driving change. Colleagues describe her as having "exceptional strategic thinking skills" and "deep knowledge. "

Karolina is passionate about continuous learning and recently earned a certification in AI for Writing. She focuses on using data analytics to solve business problems and drive organizational growth. Her interests include major technology companies like IBM and Oracle, reflecting her dedication to staying current with industry trends.

While at Unilever, she impressively improved data operations efficiency across Europe by 90%.

Personality Overview

Friendly But Fast

Values Relationships

Persuasive

They are not against taking risks and can make tough decisions when required.
  They prefer to ensure that they are in control of the situation. A combination of speed and relationship gets the best response from them.

Topics They Care About

Digital Transformation
Currently leads digital transformation at Unilever, focusing on deploying end-to-end digital portfolios and embedding AI into business practices.
Data-Driven Strategy
Has a strong background in creating data strategies for major FMCG brands, optimizing media effectiveness, and improving website traffic by 60%.
AI in Business
Actively explores the role of AI in the workplace, recently obtaining a certification in "AI for Writing" to better understand its opportunities and threats.

Media Appearances

Karolina has no verified media appearances

Work History

3-2025
Digital & Technology Business Partner at Unilever
7-2025
Digital Marketing Leader/Europe Data Expert at Unilever
Data-driven marketing insights and analytics lead Europe&Turkey at Unilever
CRM Service Lead at Bisnode
Europe CRM Specialist, Team Lead at Bisnode

Education

Master of Science (MS) from University of Warsaw

More Information

Social Presence :

Prographics :

Exp : 1 Location : Warsaw, Mazowieckie, Poland Job Level : Junior Designation : Digital & Technology Business Partner at Unilever
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Insights For Selling To Karolina

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Karolina is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Karolina

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Karolina move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Karolina take some risk or not?

  • If necessary, they will be ready to take risks.

You And Karolina

Personality Compatibility


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