Aparajita Singh

Captain
DISC Type : DS

Associate Director at Simplilearn

India

Overview

Aparajita is an Associate Director at Simplilearn with 13 years of experience in product marketing and go-to-market strategy for technology products. A graduate of IIM Bangalore, she has held key roles at Zomato and Junglee Games. Colleagues describe her as a meticulous, knowledgeable, and creative professional.

She believes strongly in data, human connections, and minimalism to solve complex problems with simple solutions. Her personal interests lean towards creative expression, having a notable achievement in poetry. She is passionate about using her skills to drive business growth and manage products throughout their lifecycle.

Unique fact: She received a prize letter for one of her poems from the former President of India, Dr. A. P. J. Abdul Kalam.

Personality Overview

Output-Driven

Consummate Professional

Planner & Achiever

Reading between the lines and seeing beyond your words comes naturally to them.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AI in Workforce Skilling
She recently authored an e-book on skilling the workforce for the AI era and is attending a conference on Agentic AI, indicating a strong professional focus on this trend.
Go-to-Market Strategy
A core theme in her profile, she has extensive experience taking tech products from concept to market at companies like Simplilearn, Zomato, and Jungle Games.
EdTech Solutions
In her role at Simplilearn, she recently launched a new self-paced learning library for enterprise clients, showing her focus on creating scalable educational products.

Media Appearances

Aparajita has no verified media appearances

Work History

9-2022
Associate Director at Simplilearn
10-2020 - 9-2022
Group Marketing Manager at Simplilearn
7-2019 - 10-2020
Youtube Marketing Head at Simplilearn
12-2018 - 7-2019
Consultant - Growth & Marketing (Fractional CMO) at AyurUniverse
6-2017 - 5-2018
Marketing & Content Lead at Junglee Games

Education

7-2016 - 8-2017
Diploma from Indian Institute of Management Bangalore
9-2008 - 10-2010
PGPM from INDUS BUSINESS ACADEMY - IBA, BANGALORE

More Information

Social Presence :

Prographics :

Exp : 10 Location : India Job Level : Mid-senior Designation : Associate Director at Simplilearn
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Insights For Selling To Aparajita

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't shy away from asking hard questions, but be extra polite
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aparajita is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Aparajita

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Aparajita move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Aparajita take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Aparajita

Personality Compatibility


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